Toilet Paper Shrink Ray Hits Walmart Brand Rolls

Our soft yet firm colleagues down the hall at Consumer Reports have great things to say about Walmart’s house-brand toilet papers, but maybe that’s because horizontal width isn’t a factor in their scoring. Reader Andrew sent along these photos comparing his previous and current packages of TP from Wally World, and found that a barely perceptible size decrease adds up to 30 fewer square feet per package of 18 rolls.


“It appears WalMart is joining the narrow toilet paper parade,” writes Andrew, describing what must be either the most or the least fun parade ever. “Their ‘White Cloud 2-Ply Comfort’ has shrunk from 4.2″ to 3.9″ wide. The total square footage is down about 7.25%. The packaging is identical, down to the bar-code. The only difference I could see was an ‘M’ next to the bar-code box and the new size numbers.”


WalmartTP1


WalmartTP2


Companies always have excuses for this, of course: they’ll explain that the paper is now more absorbent or tougher so you don’t need to use as much. That makes sense, but it’s still hard not to feel a little short-sheeted.




by Laura Northrup via Consumerist

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