Twitter Adds “Buy Now” Button For Limited Set Of Musical Artists, Nonprofits And Brands

Twitter is dipping its toes in the waters of ecommerce with a new “Buy Now” button rolling out today, and it’s doing so without trying to make a huge splash. The feature will only be available to just 26 handpicked musical artists and nonprofit organizations at the start, and just brands.

AdAge reports that the Buy Now system is limited to the United States and won’t be seen by all users, just a “small percentage” of accounts.

The company cherry-picked artists, like Brad Paisley, Eminem, Wiz Khalifa and Megadeth (full list here), and the only two brands that can use it for now are Burberry and Home Depot. So you can buy scarves or ladders, your pick.

“They’re examples of partners that have done really innovative things on the platform,” Nathan Hubbard, head of commerce at Twitter. “Artists have a broader history of having a direct relationship with consumers. They know how to do it.”

Twitter will add more brands to the system by the fourth quarter, as well as advertising agencies, he adds.

As for whether or not your information will be safe, Hubbard says all payment and shipping information is fully encrypted and will only be shared with the seller if the consumer gives the go ahead.

Previously: Amazon Now Lets You Use Hashtags To Shop On Twitter

Twitter Slowly Wades Into E-Commerce With ‘Buy Now’ Button [AdAge]

by Mary Beth Quirk via Consumerist