DESCUENTO LECTORES

How Should Business Owners Respond To A Negative Online Review?


We know that the proper response of a business to a bad online review shouldn’t be to post their own fake positive ones, or to fine wedding hosts for the bad reviews by their invited guests.


Reader Mark gave a local tavern a bad review on Yelp a few years ago. A few weeks ago, he received this message in his Yelp mailbox:


newowner



Hey Mark my name is Joe I own [redacted] I just bought it in April 2014 trying to clean up my yelp any chance you could take your post down

Thank You joe



Mark wasn’t impressed with this attempt. “As a business that had failed customers before, it is important that you try to make amends and not just ask people to take the reviews down,” he wrote back to Joe. “Saying something such as, ‘We have a revamped menu and service staff and I would love to offer you 20% off a meal to come down, give us another shot, and post another review’ would reap you benefits far beyond a bad review or two coming down.”


Joe offered nothing that indicated that things at the restaurant had changed, and didn’t even include punctuation in his very short message. Mark wasn’t impressed.


Here in the Consumerist Cave, this exchange raised a question: what should a business owner do when they’re not pleased with their Yelp reviews? Here are some ideas to start with.


Do be polite and take time to write a real note. Thousands of words aren’t necessary, but at least take time to punctuate. If you’re responding publicly, remember that this review will affect potential customers’ opinions of your business before they even walk in the door.


Do explain what has changed. Did you revamp the menu, fire the surly cashier, get a new chef, renovate your bathrooms, change your inventory? Say so in your private or public response!


Address their legitimate concerns. If the reviewer complains that your store aggravates their allergies and you run a candle store, well, you can’t really do anything about that. However, if you’ve fixed any problems discussed in the review, be sure to bring that up.


Don’t respond online while you’re still angry. Yeah, the human reaction is to react with anger when you or your product gets trashed in a review. This was the very first thing that the now-infamous Amy’s Baking Company received international attention for: posting a response accusing a reviewer of being a lying liar with a terrible palate. I never returned to a now-closed restaurant that I liked after the owner began berating Yelp posters in public responses to their reviews. Reacting in anger has consequences that you may not foresee.


Don’t ask people to take the review down. Encourage people to come back in and give you another try, with or without a discount, but don’t just ask people to take down reviews unless they were obviously fabricated.




by Laura Northrup via Consumerist

Top 20 blogs sobre marketing y publicidad más influyentes (8/2014) #infografia #infographic #marketing

Hola:


Una infografía con el Top 20 blogs sobre marketing y publicidad más influyentes (8/2014). Creado por eBuzzing.


Un saludo


Top 20 blogs sobre marketing y publicidad más influyentes (8/2014)

Top 20 blogs sobre marketing y publicidad más influyentes (8/2014)





Archivado en: Infografía, Marketing on line, Sociedad de la información Tagged: Blogs, Infografía, internet, Marketing, tic, Web 2.0.



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7 razones para perder seguidores en Twitter #infografia #infographic #socialmedia

Hola:


Una infografía con 7 razones para perder seguidores en Twitter. Vía


Un saludo


7 razones para perder seguidores en Twitter

7 razones para perder seguidores en Twitter





Archivado en: Infografía, Redes Sociales, Sociedad de la información Tagged: Infografía, internet, redes sociales, tic, Twitter, Web 2.0.



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Usa Google como un profesional #infografia #infographic

Hola:


Una infografía que nos dice Usa Google como un profesional.


Un saludo


Google Like a Pro - Via Who Is Hosting This: The Blog


Source: WhoIsHostingThis.com




Archivado en: Infografía, Sociedad de la información Tagged: Google, Infografía, internet, tic



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Cómo mide Google la calidad de una página web #infografia #infographic #seo

Hola:


Una infografía sobre Cómo mide Google la calidad de una página web. Vía


Un saludo


Cómo mide Google la calidad de una página web

Cómo mide Google la calidad de una página web





Archivado en: Infografía, Posicionamiento Web, Sociedad de la información Tagged: Google, Infografía, internet, posicionamiento, tic



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GM Recalls 269,001 Saturns, Chevrolets, Cadillacs, Buicks, And Pontiacs


Well, it’s the end of business on a Friday afternoon, so that means it must be time for another General Motors recall! As part of their apparent effort to recall every GM vehicle on the roads at least once, this afternoon the company announced the recall of 202,115 cars from current brands Buick, Cadillac, and Chevrolet, and from defunct brands Saturn and Pontiac.

The specific vehicles recalled are:


Saturn VUE – model years 2002 through 2004. These crossover SUVs may have a problem with the ignition cylinder that allows the key to be removed while the engine is on. GM reports that two known crashes and one injury have happened because of this defect. This recall includes 202,115 vehicles.


Cadillac ATS and Buick Encore, both model year 2013 – These vehicles have a problem with seat belt pretensioner cables: that’s the mechanism that instantly removes all slack from the seat belts and pulls them tight to protect passengers when the car decelerates abruptly, which means that an accident is imminent. There are no reported injuries from this issue: it wouldn’t cause any crashes, because there needs to be a crash for it to work in the first place. This recall includes 48,059 vehicles.


Chevrolet Impala, model years 2014-2015 - A storage compartment in the front of the vehicle may open during a crash. This recall includes 14,940 vehicles. There are no known injuries from this defect.


Pontiac G3 (model year 2009) and Chevrolet Aveo (2009-2010) – Brake fluid may fail to prevent corrosion, which would make brakes less responsive. Many cars with this defect were already fixed as part of a program that wasn’t at the level of a “recall.” There are no known injuries or crashes from this defect. This recall includes 1,968 vehicles.


Chevrolet Spark, model year 2014 – improperly tightened control arm bolts. This is the most serious recall: Spark owners are not to drive their cars, and should have it towed to a dealership. There are no known injuries or crashes from this defect. This recall includes 1,919 vehicles.




by Laura Northrup via Consumerist

Qué es el certificado de eficiencia energética #infografia #infographic #mediamabiente

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Una infografía sobre Qué es el certificado de eficiencia energética. Vía


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Qué es el certificado de eficiencia energética

Qué es el certificado de eficiencia energética





Archivado en: Infografía, Medio Ambiente Tagged: Energía, Infografía, Medio Ambiente



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