Amazon appears to be on the cusp of its largest purchase ever with the potential purchase of luxury online retailer Net-a-Porter.
Citing a person close to the matter, Forbes reports that negotiations for the potential $2.16 billion acquisition are still in the early stages.
A spokespeople for Amazon and Net-a-Porter didn’t return Forbes’ request for comment regarding the rumored purchase.
Amazon has a long history of high-dollar purchases. Last year, the company shelled out $1.1 billion for video game streaming company Twitch. Before that, in 2009, the e-retailer purchases online shoe retailer Zappos for $1.2 billion.
Forbes reports that Amazon’s previous pushes into the high-end retail world have largely fell flat, because consumer generally associate the online retailer with discounts and non-luxury brands.
Back in 2006, the company acquired Shopbop and retooled the site to focus on more designer brands. Then, in 2012, Amazon executives made a push for what they deemed a significant investment in luxury brands.
Amazon’s Purchase Of Luxury Retailer Net-a-Porter Far From Certain, But Talks On-Going [Forbes]
by Ashlee Kieler via Consumerist
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