McDonald’s announced that its CEO Don Thompson, who is not to be confused with Ron Johnson, will retire from the position as of March 1st. The current senior executive vice president and chief brand officer will take over, but what will it take for the brand to win over franchisees and younger Americans?
McDonald’s has been struggling in the period since Thompson took over as CEO in 2012, as culinary trends have made Americans less interested in fast food. It might tell you something about the Johnson era that the company’s stock went up after it announced that its sales from the last quarter of 2014 were not as bad as analysts had expected.
The ever-changing and expanding menu has alienated franchisees, who made their own wish list about what they’d like to cut from the menu to save employees’ time and money.
The mega-chain’s current attempts to win back American consumers have met mixed reviews: one animated spot was well-received, but viewers found another one featuring community messages on a variety of McDonald’s signs maudlin and pandering. (A different music choice might have worked.)
It probably doesn’t help that when McDonald’s does go viral on social media, it’s because someone is making up rumors about which menu items the chain plans to drop. The current campaign featuring former Mythbuster Grant Imahara is a great idea, though it’s problematic that Americans have so many doubts and questions about the origins of the chain’s food.
McDonald’s CEO Don Thompson is out [Crain’s]
by Laura Northrup via Consumerist
Una presentación con el Estudio Anual de Redes Sociales en España (2015).
Archivado en: España, Marketing on line, Redes Sociales, Sociedad de la información Tagged: internet, Marketing, redes sociales, tic, Web 2.0.
from TICs y Formación http://ift.tt/1K6CkhE
via Alfredo Vela Posteado por www.bscformacion.com
Una infografía con 8 razones para usar Email Marketing en tu Tienda Online. Vía
Archivado en: Comercio electrónico, Infografía, Marketing on line, Sociedad de la información Tagged: Comercio electrónico, Infografía, internet, Marketing, tic
from TICs y Formación http://ift.tt/1BqJ45a
via Alfredo Vela Posteado por www.bscformacion.com
With just three days left before General Motors’ self-imposed victim compensation claim deadline, two senators are encouraging the car manufacturer to extend the cut off beyond January 31.
In a letter to GM CEO Mary Barra, Connecticut Senator Richard Blumenthal and Massachusetts Senator Edward Markey urge the company to reconsider the arbitrary deadline associated with the GM ignition switch compensation fund, saying victims need more time to make a meaningful choice between accepting payments or pursuing legal action.
The victims’ compensation fund was established in August by GM to compensate those hurt or the families of those killed, as a result of a defective ignition switch that can allow the key to turn off the car accidentally, disabling power steering and airbags.
“While we appreciate your company’s voluntary commitment to the compensation fund, to truly live up to the promises you have made to the American public in the wake of the ignition switch recalls, G.M. must reconsider the deadlines associated with the fund,” the senators write. “GM should either commit to waiving its bankruptcy shield in all pending legal actions, or permit all victims who qualify for the fund to postpone their acceptance of their compensation until the completion of the Department of Justice investigation and the ruling of the bankruptcy court.”
Before it opened the fund up to claims, GM had only acknowledged 13 deaths tied to the defect.
To date, the fund has approved 50 death claims, seven catastrophic injury claims and 68 minor injury claims. In all, Kenneth Feinberg, the fund manager, announced on Monday that the program has received more than 3,000 claims.
Of those claims, 338 were for death claims and 224 serious injuries. Feinberg says he has deemed 386 ineligible, including 58 death claims, while 802 claims are still under review and 847 were submitted without documentation.
So far, the fund has made 65 offers for compensation, of which 41 have been accepted. No offers have been rejected, the Detroit News Reports.
Initially, the fund established a deadline of December 31. However, that cut-off was extended in mid-November following increased pressure from lawmakers and safety advocates over possible issues with notifying owners of affected vehicles.
In fact, Feinberg cited the fact that at least one of the 13 deaths originally linked by GM to the defect wasn’t aware of the compensation program in his announcement of the deadline extension. At the time, he said the company would send notification to 800,000 additional consumers.
Blumenthal and Markey argue similar points in favor of a second extension. The senators also cited the ongoing criminal investigation into GM’s conduct by a federal grand jury, arguing that victims can’t decide where to accept GM’s settlement until that probe is completed.
Under the compensation plan’s rules victims only have 90 days to decide whether to accept payment through the fund and waive any future legal rights associated with their claims, regardless of new information or changed circumstances.
“Victims that qualify for compensation must have a meaningful choice between accepting restitution through the fund or pursuing their claims in court, and that choice can’t be made until they have all the information necessary to decide whether to waive their legal rights to pursue litigation at a future date,” the letter states.
The compensation program covers approximately 1.6 million model-year 2003-2007 recalled vehicles manufactured with an ignition switch defect and approximately 1 million model year 2008-2011 recalled vehicles that may have been repaired with a recalled ignition switch.
Feinberg has said that it could take as long as six months to complete the review of all applications once the final claims are submitted.
Officials with GM previously said they expect to spend $400 million on claims, but that the figure could rise as high as $600 million.
by Ashlee Kieler via Consumerist
Technology is changing how we buy groceries: self-checkout, curbside pickup, and delivery are all models that aim to make shopping more convenient and efficient. Walmart is even experimenting with a store that does nothing but curbside pickup for online orders. Yet when customers aren’t waiting in a checkout line, they don’t pick up impulse items. If that seems like a good thing to you, well, you aren’t a candy company.
Hershey shared this information a few weeks ago at the National Retail Federation’s enormous conference in New York City. In a breakfast session, a Hershey executive outlined ways that the industry is working hard to get “lost” impulse sales back. We had never even thought about this as a problem until RetailWire shared some ideas that a Hershey executive presented.
The key according to Chris Witham, Hershey’s senior manager for front end experience is shoppers’ “dwell time.” We might call that “wasted time,” but to retailers, that’s time that you could spend looking at impulse items at the checkout.
“It’s very important to understand what shoppers are doing with that dwell time,” he told the attendees at this executive briefing. “As they get to pay points, how much is a good amount of dwell time [going] to encourage impulse purchase, but not have a detrimental effect on the shopping trip as a whole?” What is the optimal amount of time to have people standing around staring at merchandise so that they pick up things and buy them, while not ruining their shopping experience?
One that Witham presented was presenting customers with opportunities for impulse purchases where they already are. Kiosks where customers type in their order information before pickup could dispense impulse items, adding a candy bar or pack of gum to the order that you already assembled online. If they’re pumping gas, why not put a candy machine next to the pump?
When customers choose self-checkout in the store, why not tempt those customers with impulse purchases, too? Hershey is working with a retail technology company to develop a machine that can automatically dispense items (we’re guessing candy) to shoppers using a self-checkout machine.
Hershey looks out of the box for impulse sales [RetailWire]
by Laura Northrup via Consumerist