DESCUENTO LECTORES

NYSE Will Delist Radio Shack Even Sooner Than Anticipated


Earlier today, Bloomberg News cited two unnamed sources who said that doomed electronics retailer RadioShack was in talks with Sprint to sell about half of its 4,300 retail locations to the mobile phone company and close the rest. After sending the company a letter warning that it could be delisted, the New York Stock Exchange has now started the process to kick the company off the exchange.

The company’s stock reached its all-time high of $34.14 per share in 2007, and at the end of today was trading at 24 cents per share. Have pity on the Radio Shack employees who were encouraged to invest their retirement accounts in company stock, some of whom have filed lawsuits against the company for even allowing employees to invest their savings in Radio Shack stock.


The earlier letter required RadioShack to submit a business plan to the exchange explaining how it planned to turn things around and bring the total value of the company back above $50 million. Today’s news made it clear that the company has no plans to submit a business plan to the exchange, so trading of RadioShack shares has been suspended and the stock will no longer be listed.


NYSE says started process to delist RadioShack [Reuters]




by Laura Northrup via Consumerist

Budweiser Mocks Craft Beer Snobs, Sells Craft Beers

macroIt’s fine if a company wants to mock the people who refuse to buy its products in an ad, including an ad aired during the Super Bowl. That was the point of a Budweiser commercial mocking the entire culture of beer snobbery…while Budweiser’s parent company, Anheuser-Busch InBev, owns brands that either are or imitate craft beer brands and trends, brewing some of them in the same facilities that make Budweiser.


Missed the Super Bowl, or missed this particular ad because you were in the kitchen grabbing another Goose Island 312? Here it is. Oh, and that Chicago-branded craft beer came from a Budweiser macro-brewery in Baldwinsville, NY.



The ad’s message is clear: some people like to sip and fuss over beers, and some people just like to drink ‘em. Craft beer fans found this insulting, and maybe that was the point. That’s a nice bit of brand differentiation, but Budweiser can’t be surprised that people are calling them out on their hypocrisy, because the company has noticed how the industry is changing in the United States, and is acquiring the craft brewery competition.


That means at the same time they mock pumpkin peach ales, AB InBev just signed a deal to by Elysian Brewing Co. in Washington state. Which used to make a pumpkin peach ale.


pumpkinpeach


It’s a strange ad, trying to set up a social class and generational war among beer drinkers at the same time that the brand’s corporate parent has been planning for the future by acquiring successful breweries and creating its own brands, like Shock Top and Angry Orchard hard cider.


I kept waiting for the next tagline to be, “It’ll get you drunk!” as in the classic “Samuel L. Jackson beer” sketch on Comedy Central’s Chappelle’s Show. (That video is not remotely safe for work, or for sensitive ears. Click with caution.)


Bud mocks craft beer. But it owns microbrews! [CNN] (Warning: auto-play video)




by Laura Northrup via Consumerist

6 Formas de Conocer a tus Visitantes con Google Analytics #infografia #infographic #marketing

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Una infografía con 6 Formas de Conocer a tus Visitantes con Google Analytics. Vía


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6 Formas de Conocer a tus Visitantes con Google Analytics

6 Formas de Conocer a tus Visitantes con Google Analytics





Archivado en: Infografía, Marketing on line, Posicionamiento Web, Sociedad de la información Tagged: Google, Infografía, internet, Marketing, posicionamiento, tic



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Léxico básico para Linkedin #infografia #infographic #socialmedia

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Una infografía con el léxico básico para LinkedIn. Vía


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Léxico básico para LinkedIn

Léxico básico para LinkedIn





Archivado en: Infografía, Redes Sociales, Sociedad de la información Tagged: Infografía, internet, Linkedin, redes sociales, tic, Web 2.0.



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Nuevos métodos pedagógicos para el aula del siglo XXI #infografia #infographic #education

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Una infografía sobre Nuevos métodos pedagógicos para el aula del siglo XXI. Vía


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Nuevos métodos pedagógicos para el aula del siglo XXI

Nuevos métodos pedagógicos para el aula del siglo XXI





Archivado en: Formación, Infografía Tagged: formación, Infografía



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New Lands’ End CEO Sees Company As A ‘Global Lifestyle Brand’


When you think of “Lands’ End,” you probably don’t think “high fashion.” Yet the brand has hired Federica Marchionni, the president of Dolce & Gabbana USA, to be the company’s new CEO. Will Marchionni be able to turn Lands’ End into a global luxury brand and help it find a more profitable identity after breaking off its 13-year relationship with Sears?

Sears purchased Lands’ End in 2001, before the department store merged with Kmart to create Sears Holdings. While it seemed like a nice idea that a famous mail-order brand could set up mini-stores in Sears locations and perhaps draw Lands’ End customers in to try things on and return or exchange items. Sears spun the brand out as a separate company last year, and it still lacks an identity in its post-Sears era.


It’s difficult for the company to find its own identity when its offline presence is still inside Sears stores, just as it was when the companies were still together. Yes, officially the new company rents that space, and they announced vague plans to leave the Sears nest at the time of the spinoff, but that would be an important first step.


Marchionni has a background in selling pricey items to wealthy people: after working for major electronics companies, she took executive jobs at Ferrari and Dolce & Gabbana. Her goal with Lands’ End is to take the company’s heritage as a “classic American brand” and transform it into a “global lifestyle brand.”


New Lands’ End CEO comes from Dolce & Gabbana [CNN]




by Laura Northrup via Consumerist

Analítica predictiva: el valor de mantener a tus clientes #infografia #infographic #marketing

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Analítica predictiva: el valor de mantener a tus clientes

Analítica predictiva: el valor de mantener a tus clientes





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Herramientas de autodiagnóstico sobre seguridad TIC #infografia #infographic

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Una infografía sobre Herramientas de autodiagnóstico sobre seguridad TIC. Vía


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Herramientas de autodiagnóstico sobre seguridad TIC

Herramientas de autodiagnóstico sobre seguridad TIC





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