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Is The RadioShack Brand Name Even Worth Anything?


All of RadioShack’s stores have been either shut down or sold and have now re-opened to sell only Sprint phones alongside batteries. Yet the owner of those stores, Standard General, didn’t negotiate to buy the RadioShack brand name along with the stores. It will be auctioned in May along with the rest of the company’s intellectual property, which includes the Radioshack.com URL and their mailing lists. Standard General may bid on the brand name, but they obviously don’t think that it’s very important.

If the brand stayed dormant for a few decades until radios were a faint memory and it becomes difficult to remember the time before everyone walked around wearing face and wrist computers, it might become valuable. Right now, it’s not worth much at all. Over at AdAge, Kevin Singer points out that maybe owning the name doesn’t really matter in the long run: a slimmed-down RadioShack business model could focus on selling earbuds, chargers, and batteries for the electronics that we already own instead of pushing new and pricey gadgets. Some electronics purchases aren’t very glamorous, but are very time-sensitive.


Right now, brands with authenticity and history are trendy. Yes, that’s a bit of a paradox. For a really strange example, look at the clothing brand Madewell. A few generations ago, the company was a New England-based maker of workwear like overalls and lined denim jackets. Now it’s a brand of women’s clothing that’s a high-end sibling of J. Crew. The company didn’t spend $20 million on the company’s brand name, of course: a fashion designer paid $125,000 for the trademark back in 2003. The following year, he transferred it to Mickey Drexler, who is now the CEO of J. Crew. Originally, the idea was to revive the Madewell workwear aesthetic, but that plan didn’t work out. Instead of the planned reinterpretation of classic workwear, the company now sells pre-ripped jeans for more than $300. This would probably annoy the Russian immigrant who started the original Madewell during the Great Depression. The brand name and “heritage” of Madewell remains valuable, though, giving the brand a faux authenticity that has nothing whatsoever to do with the original Madewell brand.


Of course, just because a brand is available for cheap, that doesn’t mean it has any value. The name of Circuit City, a big-box electronics chain, sort of lived on in the form of an e-commerce site, but even they gave up, because no one has all that much affection for Circuit City.


RadioShack is different, but the RadioShack that people remember fondly no longer existed by the time the chain declared bankruptcy. People remember the store of the ’70s and ’80s that sold their first computer and maybe a few remote control cars. We can buy consumer electronics just about everywhere now, as long as there’s a mobile data signal.


The RadioShack Name: Worthless or Worthwhile? [AdAge]




by Laura Northrup via Consumerist

5 APPs de supervivencia para el marketero #infografia #infographic #marketing

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Por qué tu web debe tener diseño responsive #infografia #infographic #design

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5 APPs de supervivencia para el marketero #infografia #infographic #marketing

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Una infografía con 5 APPs de supervivencia para el marketero. Vía


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5 APPs de supervivencia para el marketero

5 APPs de supervivencia para el marketero





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Por qué tu web debe tener diseño responsive #infografia #infographic #design

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Una infografía sobre Por qué tu web debe tener diseño responsive. Vía


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Por qué tu web debe tener diseño responsive

Por qué tu web debe tener diseño responsive





Archivado en: Diseño, Infografía, Sociedad de la información Tagged: Diseño, Infografía, internet, tic



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Tobacco Company Credits Falling Gas Prices With Rising Sales


Gas prices have fallen signifiantly in the last year or so, which is great news for consumers, if not necessarily for gas stations. There’s another hidden winner in this situation: tobacco companies. Customers who are spending less on gas have more money to spend on cigarettes, and gas stations happen to be a convenient place to buy them.

Of course, no one’s going to say, “Hey, it only cost $40 to fill up my tank: time to take up smoking!” Yet having more spending money might lead people who already smoke to buy at a gas station instead of buying in bulk elsewhere. That analysis comes from an actual tobacco company: Reynolds American Inc. released its earnings report, and it showed the first increase in sales since 2004 for that company. (Reynolds makes Camel and Natural American Spirit brands of cigarettes, and Grizzly and Kodiak snuff brands.)


Company representatives don’t actually expect that increase to last, but they do credit falling gas prices with the slight boost in sales.


Think how much tobacco companies could boost their profits if they actually used the free mascot that satirical news program “Last Week Tonight” designed for them!


Smokers Spend Gasoline Savings on Tobacco, Fueling Surprise Gain [Bloomberg]




by Laura Northrup via Consumerist

10 razones para estar en Redes Sociales #infografia #infographic #socialmedia

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10 razones para estar en Redes Sociales

10 razones para estar en Redes Sociales





Archivado en: Infografía, Redes Sociales, Sociedad de la información Tagged: Infografía, internet, redes sociales, tic, Web 2.0.



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10 razones para estar en Redes Sociales #infografia #infographic #socialmedia

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Aplica estos 7 principio de Da Vinci para sacar tu genio interior #infografia #infographic

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Aplica estos 7 principio de Da Vinci para sacar tu genio interior

Aplica estos 7 principio de Da Vinci para sacar tu genio interior





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Aplica estos 7 principio de Da Vinci para sacar tu genio interior #infografia #infographic

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IKEA Releases Catalog Of Furniture That Will Charge Your Phone For You

USA_PR_Wireless_charging Last month, IKEA announced it would soon be releasing furniture with built-in charging technology so yu could power-up your phones, tablets, and other devices. Now the Swedish home furnishing giant has released a catalog showing off the first of these products that will be available this spring.


The catalog [PDF] released to the press today shows products that fit into three general categories: wireless device charging pads intended to fit in with your home decor, furniture with built-in chargers, and a device that turns everyday furniture into a wireless charger. The retailer is also introducing its own line of wireless charging covers for iPhones and Samsung’s Galaxy phones.


If you’re looking to add a pop of color to your home, then you probably want to look elsewhere. The charging furniture and other products are almost exclusively solid white, with the occasional gray or piece of wood present.


In terms of furniture, IKEA is launching two new nightstands — the SELJE ($60) and the NORDLI ($110). Both have a built-in wireless charger in the top surface and a USB charging port.


Then there are three lamps. The VARV floor lamp ($119) is 67″ tall but has a small charging platform attached the pole about halfway up. There is also a much smaller VARV table lamp ($70) with the charging platform for a base. The same goes for the $80 RIGGAD work lamp. Like the nightstands, all the light fixtures have a place to plug in a USB charger.


The standalone charging pads range in price from $28 for a pad that can only charge a single device to $65 for a pad that can charge up to three. As you probably guessed, these each include USB port for charging purposes.


Finally, there’s the $30 JYSSEN charger, which slides into existing cord management slots on some IKEA furniture, but which — with the help of a drill that IKEA will also be selling — can be slotted into any piece of furniture (that you can cut a big enough hole into).




by Chris Morran via Consumerist

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7 citas para dar valor a los datos #citas #quotes

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