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Data Analysis Proves That Some Brands Are Really Good At Twitter

(Jim)

(Jim)

As more members of the public have turned to Twitter to keep up with the news and post photos of their lunches, brands have also turned to the service to promote themselves and to reach out to customers. As we’ve seen, some companies are really fantastic at social media, and others aren’t. Yet it is possible to scientifically prove which brands are good at Twitter and which aren’t.

You can use text analysis of Twitter exchanges to determine which brands are actually connecting with users and helping them, and that’s how this ranking was compiled. It might not be a flawless system, but it does solve the problem of human researchers’ pre-existing biases against a given company. The top spot overall was Direct Line, a UK insurance company. They even posted a nice tweet about being included in this ranking.

What’s striking about this study is that of the top ten companies in an analysis of US and UK companies, the only one based here is American Airlines. While National Grid, another member of the top 10, does business here, it’s their UK consumer-facing Twitter account that is more successful than their counterparts over here.

Check out the full top and bottom rankings at the Harvard Business Review, but here are the five best brands that do business in the US:

1. American Airlines
2. Bank of America
3. Mattel
4. Duke Energy
5. Kraft Foods

Here are the worst:

1. Astrazeneca
2. Starbucks
3. Burberry
4. American Express
5. SanDisk

The researchers used sophisticated data analysis, but here are a few general rules that are helpful:

Social media staff have autonomy: they are actually able to solve customers’ problems, or quickly and efficiently refer them to someone who can.

Social media staff interact with fans: Whether they have a problem or not, the staff actually answer people who tweet at them.

They aren’t bots: While Twitter bots do have their place, successful brands have a human being answering tweets rather than a bot just telling them to make a call or send an e-mail.

They sound human: As anyone who has worked off a script in a call center knows, it’s easy to sound like a robot even when you aren’t. The best brand tweeters use emoticons and write like normal people.

50 Companies That Get Twitter – and 50 That Don’t [Harvard Business Review]


by Laura Northrup via Consumerist

Recalled Jeni’s Ice Cream Will Become Fertilizer, Provide Electricity

Ohio-based Jeni's Ice Cream has recalled all of its products and closed retail shops because of possible listeria contamination.

Ohio-based Jeni’s Ice Cream has recalled all of its products and closed retail shops because of possible listeria contamination.

Food that’s recalled because it can be potentially dangerous to the public doesn’t have to go to waste. Jeni’s has to dispose of 535,000 pounds of ice cream, but they aren’t just tossing it all in a landfill. The Columbus Dispatch reports that the potentially listeria-contaminated desserts will instead go into an anaerobic digester, which provides electricity while it digests and produces fertilizer. [Columbus Dispatch]
by Laura Northrup via Consumerist

Diccionario SEM: 46 términos que debes conocer #infografia #infographic #marketing

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Una infografía con un Diccionario SEM: 46 términos que debes conocer. Vía

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Diccionario SEM: 46 términos que debes conocer

Diccionario SEM: 46 términos que debes conocer


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Diccionario SEM: 46 términos que debes conocer #infografia #infographic #marketing

Hola: Una infografía con un Diccionario SEM: 46 términos que debes conocer. Vía Un saludo

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20 herramientas increíbles para Redes Sociales #infografia #infographic #socialmedia

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20 herramientas increíbles para Redes Sociales #infografia #infographic #socialmedia

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Una infografía con 20 herramientas increíbles para Redes Sociales. Vía

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20 herramientas increíbles para Redes Sociales

20 herramientas increíbles para Redes Sociales


Archivado en: Infografía, Redes Sociales, Sociedad de la información Tagged: Infografía, internet, redes sociales, tic, Web 2.0.

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15 ideas para mejorar la tasa de apertura de tus correos #infografia #infographic #marketing

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Una infografía con 15 ideas para mejorar la tasa de apertura de tus correos. Vía

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15 ideas para mejorar la tasa de apertura de tus correos

15 ideas para mejorar la tasa de apertura de tus correos


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Walmart Reiterates: 5 Simultaneous Store Closures Were Due To Non-Urgent Plumbing Problem

Members of the public, local government officials, and Walmart employees aren’t buying Walmart’s explanation that five stores in four different states all had to close abruptly on the same day until because of problems with their plumbing. Yet Walmart stands by that explanation, even in the handout it distributed to employees when they were laid off.

For now, everyone employed at the five stores is still on the Walmart payroll: the chain has promised them 60 days of severance pay. They can transfer to other nearby stores if there’s a position open, or seek employment elsewhere.

Organization United for Respect at Walmart (OUR Walmart) is a movement working for better pay and conditions for Walmart’s employees, and is backed by the the United Food and Commercial Workers union. They provided photos of pages from the packet handed out to employees of one closing store to Gawker, and they highlighted the advice given to the thousands of people who were suddenly out of work on a generic “coping with stress” handout. Some of the advice is good, and some is rather patronizing: they provide a list of symptoms that people may experience in stressful times, and advise people to stay away from comforting substances like tobacco, chocolate, and alcohol. The thoughtlessness of this handout becomes clear more than halfway down the page, where it advises Walmart workers who have had their jobs abruptly yanked out from under them to “[s]eek help if reactions [to losing your job] are interfering with job responsibilities.”

What job responsibilities? At the job that they just lost, or at one of their two other part-time jobs? There’s also a handy sheet of questions that employees might have about the store closure.

9. Did these plumbing issues create a health or safety concern for customers and associates? No. These incidents impact the availability of water and create drainage issues for critical areas of the store, such as the deli section, which impact our ability to serve customers.

So the plumbing problems weren’t urgent or dangerous, but worth throwing hundreds of people out of work for the rest of the year anyway.

10. Are you closing the store for financial reasons? No. The store has a strong customer base and is part of the reason we have made the decision to invest in improving the store. We plan to reopen once the improvements are completed.

However, it is not worth investing in making sure that the employees who make store so successful don’t lose their homes and don’t have to scramble to get another job with short notice. Gotcha.

As Ashley Feinberg over at our semi-estranged former sibling site Gawker points out, “the likelihood of five different stores needing to be shut down simultaneously, all for six months, all due to plumbing issues, and all with just a few hours notice on the same day, is astronomically low.”

In a statement to Gawker, though, Walmart explained that everyone is still on the payroll, they’re looking for other jobs within the company while the stores are closed, and that OUR Walmart are a bunch of meanies for cherry-picking just a few pages from the very helpful packet that they handed out.

At this point, all associates are currently employed with Walmart. As I mentioned many will have the opportunity to transfer to other stores so they can continue their employment through the temporary closure. We are currently actively working to identify transfer opportunities for associates.

Whenever we have a situation that impacts our associates our goal is to provide them information that will help answer their questions, as well as provide guidance to resources and other information that would help through any transition. The “coping with transition” document is a standard resource we provide associates to help them manage the difficulties of discussing any type of work transition with others. It’s unfortunate that our critics are attempting to minimize this process by conveniently excluding all the other valuable information our associates received and need during this time.

Walmart’s Advice to 2,200 Laid Off Workers: Don’t Eat Chocolate [Gawker]


by Laura Northrup via Consumerist

15 ideas para mejorar la tasa de apertura de tus correos #infografia #infographic #marketing

Hola: Una infografía con 15 ideas para mejorar la tasa de apertura de tus correos. Vía Un saludo

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Motivación vs determinación #infografia #infographic #education

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Motivación vs determinación #infografia #infographic #education

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Motivación vs determinación

Motivación vs determinación


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FDA Continues Crackdown On Dietary Supplement Ingredients, Notifies Makers Of 16 Products To Stop Sales

These are four of the 16 supplements the FDA has targeted in its latest crackdown of dietary supplements with potentially dangerous ingredients.

These are four of the 16 supplements the FDA has targeted in its latest crackdown of dietary supplements with potentially dangerous ingredients.

A week after the Food & Drug Administration heeded calls for action by scientists and health advocates by demanding that dietary supplement makers stop selling products with a speed-like ingredient, the agency sent another warning to 14 manufacturers asking them to cease the sale of several products with another possibly harmful stimulant.

Reuters reports that the FDA’s latest crackdown on potentially dangerous weight-loss and body-building products involves the stimulant DMBA.

The agency sent letters last week to manufacturers of 16 dietary supplements notifying the companies that products that include DMBA or AMP as a dietary ingredient are in violation of FDA rules.

Additionally, the FDA announced that it considers products with DMBA adulturated because there isn’t enough information to provide reasonable assurance that the stimulant is safe.

A study published last year in the journal Drug Testing and Analysis found that at least a dozen readily available supplements – often marketed to improve athletic performance, increase weight loss and enhance brain function – contain the stimulant.

At the time, the study noted that DMBA had never before been detected in supplements and had never been studied in humans.

DMBA, according to the study, is chemically similar to the stimulant DMAA which was banned by the FDA after being linked to heart failure, strokes, and sudden cardiac arrest.

While the study urged the FDA to clarify the legal status of DMBA more than a year ago, Dr. Pieter Cohen, a Harvard Academic and author of the 2014 study, tells Reuters that the FDA’s recent action is welcome news.

“Rather than waiting until heart attacks, strokes or deaths are definitely linked to this new designer stimulant, the FDA has now made it extremely clear to manufacturers that there is no justification to sell DMBA in supplements,” he says.

The FDA’s letter to manufacturers notes that by labeling DMBA as a “dietary supplement” in product labels, the makers must be able to prove they have the basis to conclude that the stimulant is a “dietary ingredient” that has not been adulterated.

However, the agency points out that the Federal Food, Drug, and Cosmetic Act [FFDCA] states that a new dietary ingredient shall be deemed adulterated unless it can meet two requirements:

• The dietary supplement contains only dietary ingredients that have been present in the food supply as an article used for food in a form in which the food has not been chemically altered; or

• There is a history of use or other evidence of safety establishing that the dietary ingredient when used under the conditions recommended or suggested in the labeling of the dietary supplement will reasonably be expected to be safe and, at least 75 days before being introduced or delivered for introduction into interstate commerce, the manufacturer or distributor of the dietary ingredient or dietary supplement provides FDA with information, including any citation to published articles, which is the basis on which the manufacturer or distributor has concluded that a dietary supplement containing such dietary ingredient will reasonably be expected to be safe.

The FDA concludes that because there is no basis to support DMBA in either requirement, the manufacturers’ products must be considered adulterated.

“Failure to immediately cease distribution of your product Velocity and any other products you market that contain DMBA could result in enforcement action by FDA without further notice,” the letter states, in this case, when writing to 1ViZN LLC, the owner of Velocity dietary supplements.

Under law, the FDA has the authority to seize products that violate the rules and to enjoin the manufacturers from continuing to make and sell them.

The FDA’s letters to the manufacturers are just the latest in a series of steps the agency has taken to prevent the use of potentially dangerous stimulants in dietary supplements.

Last week, the agency warned five companies to stop selling products that contain the stimulant BMPEA, a chemical that has similarities to amphetamine, that has never been tested for human safety, and which does not naturally occur in the plants used for these supplements.

Like DMBA, BMPEA – which is often found in supplements containing Acacia rigidula – has been found to be similar to previously banned DMAA.

In all, the FDA sent 14 letters covering 16 supplements: VPX Redline White Heat and MD2 Meltdown, Red Rum SS, PWO/STIM, AMP Citrate, Adipodex, AMPilean and AMPitropin, Contraband, EVOL, HybriLean and PREAMP, Yellow Bullet AMP, Angel Dust, Oxyphen XR Amp’d and Velocity.

The FDA has given the supplement makers 15 days to specify steps that have been or will be taken to correct violations.

FDA warns about another illegal stimulant in supplements [Reuters]


by Ashlee Kieler via Consumerist

Supermercados: del OFF al ON #infografia #infographic #marketing

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Supermercados: del OFF al ON

Supermercados: del OFF al ON


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