Blog dedicado a la formación en todos sus ámbitos: presencial, online, a distancia
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Una infografía con 5 estrategias de pricing para ganar en tiempos de crisis. Vía
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5 estrategias de pricing para ganar en tiempos de crisis
It is exactly as difficult as you might think for a cat to dress itself in a restaurant uniform.
You don’t have to speak Japanese, or even speak cat, to understand these videos.
How does a cat deliver a pizza? We’re glad you asked. Very slowly.
After thoroughly studying a map of the neighborhood.
Sorry if you’re somewhere that you aren’t able to watch videos. Will it make you feel a little better if we made a GIF of one of the Pizza Cat working on a spreadsheet?
It Looks Like Pizza Hut in Japan Is Now Totally Being Run by Cats [AdWeek]
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Una infografía con 6 hábitos para potenciar tu cerebro y rendir más. Vía
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6 hábitos para potenciar tu cerebro y rendir más
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Una infografía con las mejores y peores compras de las empresas de tecnología.
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Una infografía que pregunta si ¿Son interesantes las herramientas de haz la web tu mismo?
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Source: WhoIsHostingThis.com
In true clickbait fashion, that first paragraph was misleading. You will, in fact, believe how Facebook is trying to figure out which links are worth their users’ time, and which aren’t, by keeping track of how long a link that you’ve clicked on held your attention. Say you clicked on a post that promised “1 Amazing Trick To Paying Off Your Mortgage In 5 Years Or Less!” but when you clicked through, the only advice was to earn more money and spend less of it. Sure, that’s good advice, but it’s not very interesting. You close the window and go back to Facebook.
That doesn’t matter: the site has what it needed from you. First, it needed your click: the act of clicking on something on Facebook that looks interesting boosts its visibility to other users, giving crappy, clickbaiting posts visibility out of proportion to their quality. Until now, Facebook’s algorithms assume that if a certain percentage of people who see something on their feed click on it, more people will want to click on it too. Where you have to click through to the post to find out what it’s even about, this concept doesn’t work.
Facebook announced today that they’re changing how things work in order to stop rewarding sites that practice the dark art of clickbait. How they’ll do that is simple: Facebook will simply keep track of how long it takes you to return to Facebook after you check out a link. In their blog post about the change, the company explains:
If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.
Makes sense. Another thing that Facebook will keep track of is whether people comment on, share, or discuss stories with their friends. While this would seem to feed the plague of people commenting on stories after they only read the headline, it also keeps track of how engaged users are with the content they’re reading. “If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them,” Facebook explained in their blog post.
Meanwhile, the Consumerist staff had far too much fun coming up with even more godawful headlines for this post:
News Feed FYI: Click-baiting [Facebook]
The fast food chain is in the middle of its worst slump in ten years, reports the Wall Street Journal in an in-depth look at McDonald’s recent sales losses.
To blame? Millenials, the young customers who are daring to disperse favors among the many food options, including new favorites Chipotle and and Five Guys, according to data the WSJ had restaurant consultancy Technomic Inc. compile.
These millennials don’t want to commit, and are often looking for healthier fare than what has been the mainstays of fast food.
“The millennial generation has a wider range of choices than any generation before them,” McDonald’s Global Chief Brand Officer Steve Easterbrook said in an interview. “They’re promiscuous in their brand loyalty. It makes it harder work for all of us to earn the loyalty of the millennial generation.”
That’s why we’re seeing things like the McWrap, points out Gothamist, which isn’t exactly new, novel health food, but apparently works as millennial bait anyway. Because nothing says, “be mine alone” like a 600-calorie snack.
McDonald’s has been having a tough go of it in the media recently, along with its disappointing numbers. A growing effort to push fast food chains like McDonald’s to raise the minimum wage has kept the company in the news. Not to mention bad feedback over its tone deaf advice about how workers should tip the pool cleaner during the holidays and a sample budget provided to employees that seems wholly unrealistic.
That, and the fact that Consumer Reports subscribers rated McDonald’s burgers as the worst-tasting of 20 burger chains, and you’d better believe McDonald’s is really wishing its customers were ready to go steady right about now.
“Diners, especially younger adults in the millennial generation, may be more willing to go out of their way to get a tasty meal,” Consumer Reports pointed out.
McDonald’s Faces ‘Millennial’ Challenge [Wall Street Journal]
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Una infografía sobre los 175 primeros años de la fotografía. Vía
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Los 175 primeros años de la fotografía
