Blog dedicado a la formación en todos sus ámbitos: presencial, online, a distancia
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Una infografía con el Mapa de las Redes Sociales y servicios en la Nube 2015. Vía iRedes
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Mapa de las Redes Sociales y servicios en la Nube 2015
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Una infografía sobre cómo reclutar en Twitter. Vía
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Cómo reclutar en Twitter
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Una infografía sobre Internet y la tienda física. Vía
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Una infografía sobre Cómo el Cloud Computing puede mejorar tu empresa. Vía
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Cómo el Cloud Computing puede mejorar tu empresa
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Una infografía sobre cómo llevarte bien con tus emociones. Vía
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Cómo llevarte bien con tus emociones
Most people would assume that reusable bag users buy healthier food than people who don’t bring their own bags. That is, as it turns out…not really true. An analysis of store loyalty card data showed that people who bring their own bags do buy more organic products, out of what is most likely a combination of health and environmental concerns. However, when compared to other shoppers, they’re buying a lot more junk food.
“They weren’t replacing other items with junk food, as they did with organic food,” researcher Uma Karmarkar explained to the Harvard Business Review. “They were just adding it to their carts.” Customers who bought, say, organic baby carrots would buy those instead of conventionally grown carrots. Yet the shoppers with reusable bags were buying a lot more cookies and ice cream overall, and those purchases weren’t replacing anything.
Here’s the best part: the researchers were even able to sort out shopping trips by the same household where they did or did not bring the bags along. The same people were more likely to buy junk food when they remembered to bring the bags. One exception: households who were also buying baby items. They didn’t buy extra treats when using reusable bags.
Why is this? The researchers believe that we’re all rewarding ourselves, unconsciously, for the virtuous behavior of remembering to bring along that reusable bag. It’s not a conscious decision, of course: maybe even reading this article will inoculate you from the behavior.
Reusable Bags Make People Buy Organic—and Junk [Harvard Business Review]
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Una infografía sobre Licencias Creative Commons. Vía
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Licencias Creative Commons
