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8 enfermedades del Marketing de Contenidos
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8 claves del éxito en Instagram
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La importancia de un buen briefing para tu campaña en Social Media
The second-fridge phenomenon might be unfamiliar to you, but in a Washington Post article denouncing the practice, we learned that in the Midwest, up to 30% of families keep a spare fridge. They tend to correlate with larger homes, which makes sense: plenty of extra space in the basement or garage means plenty of extra space for spare appliances. There was inexplicable increase in second fridges from 1997 to 2009.
There are two main problems with second-fridge energy usage. Usually, it’s your old refrigerator that gets demoted to second-fridge status. These are usually older, or at least old enough to be retired. Yet new rules for appliance energy consumption and general strides in refrigerator technology mean that the new refrigerator is probably much more efficient than its replacement.
The other problem is that second fridges usually end up in the garage, which isn’t climate-controlled as well as the kitchen. That works out in your favor in the winter, but not so much during the summer, or if you live in a temperate climate. Refrigerators and freezers keep things cold better when they’re packed full, and rarely opening that second fridge doesn’t balance out the amount of electricity that it uses when there’s only a box of wine inside.
You could keep the second fridge and simply unplug it during the off-season when you don’t have 25 relatives coming over for dinner.
Why it’s not okay to have a second refrigerator [Wonkblog/The Washington Post]
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Twitter para eventos
First, we learned about an ongoing outbreak of Salmonella Enteritidis that has made 68 people ill so far. According to a Centers for Disease Control and Prevention report, authorities know that 33 of the people infected with this strain of Salmonella remember eating bean sprouts. These sprouts have been traced to sprouts from one company, Wonton Foods, Inc. 11 of the people infected have been hospitalized. Most of the reported cases have been in Massachusetts.
While the distributor, Wonton Foods, Inc., hasn’t announced a recall, the CDC recommends that consumers avoid bean sprouts from this company, and the company has agreed to stop producing and selling their sprouts. If you have eaten bean sprouts in the Northeast in the last few weeks, watch for fever, abdominal cramps, and diarrhea, and call your health care provider if you become ill 12 to 72 hours after eating sprouts.
Meanwhile, nobody had to get sick to discover a different foodborne pathogen, Listeria monocytogenes, in bean sprouts distributed by Henry’s Farm in Virginia and Maryland. The Department of Agriculture in Virginia discovered the bacteria as part of random sampling. Those sprouts were distributed mostly in Asian specialty stores and in 10-pound bags for restaurants.
Multistate Outbreak of Salmonella Enteritidis Infections Linked to Bean Sprouts [CDC] (via Food Safety News)
Henry’s Farm Inc. Recalls Soybean Sprouts Due To Possible Health Risk [FDA]
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Una infografía con 33 consejos sobre Google Adwords en 140 caracteres. Vía
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33 consejos sobre Google Adwords en 140 caracteres
