Checklist para tu estrategia digital #infografia #infographic #marketing

Hola:


Una infografía con una Checklist para tu estrategia digital. Vía Diana Campos


Un saludo


Checklist para tu estrategia digital

Checklist para tu estrategia digital





Archivado en: Infografía, Marketing on line, Sociedad de la información Tagged: Infografía, internet, Marketing, tic



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Checklist para tu estrategia digital #infografia #infographic #marketing

Hola: Una infografía con una Checklist para tu estrategia digital. Vía Diana Campos Un saludo



TICs y Formación http://ift.tt/1CsWkvJ Via Alfredo Vela y www.bscformacion.com

Survey: Valentine’s Day Spending Drops After Saying “I Do”

(via Rakuten)

(via Rakuten)



Skeptics have long claimed that the romance of a relationship fades after marriage, and results of a new survey may bolster that argument — at least if you equate “romance” with “how much money you spend on Valentine’s Day.”

This is according to a survey by Rakuten, which found that married people plan to spend around $136 to celebrate their love this Feb. 14, which is $18 less than engaged couples.


On the silver-lining side, that $136 is also $18 more than the $118 that folks who are merely dating each other plan to spend.


Maybe it’s not that people spend less on Valentine’s after they get hitched, so much as it’s evidence that engaged people spend more during that brief pre-wedding period. You’ll be married for (hopefully) the rest of your life, but you’re only engaged once (at least to that person… in most cases).


Amazingly, some people are not only buying their bosses Valentine’s gifts, but are spending an average of $89 to do so.




by Chris Morran via Consumerist

Truck Full Of Chicken Collides With Truck Full Of Bees, Creates Chicken-Roasting Fireball


Whenever there’s a truck accident that results in food on the highways, we joke about what other kinds of trucks should stop by in order to make a complete meal. We had never anticipated the accident that occurred in California yesterday morning in California: a truck carrying frozen chicken collided with a truck transporting bees, resulting in a giant fireball that cooked the chicken.

No, it didn’t result in a giant mess of honey roasted chicken. The bees escaped from the crash, but were understandably confused. Highway patrol officers reported that they were flying around the crash site. Meanwhile, pieces of cooked chicken were scattered around the site, probably smelling delicious but being decidedly not edible.


Fortunately, neither of the drivers were injured, and no other motorists were hurt either. The truck carrying the chicken was destroyed by the fireball,


TRUCKS CARRYING FROZEN CHICKEN, BEES COLLIDE IN FIERY CRASH [AP]




by Laura Northrup via Consumerist

State Labor Bureau: Oregon Bakery Discriminated Against Same-Sex Couple By Refusing To Make Wedding Cake


Two years after an Oregon bakery refused to bake a wedding cake for a gay couple, the state’s Bureau of Labor and Industries says the business discriminated against the two women and as such, will have to pay up to $105,000 in fines.

The bakery shut its doors in September 2013, and is now on the hook for up to $75,000 per person filing the complaint, reports KGW.com. The exact amount will be determined at a hearing on March 10, said a BOLI spokesman.


The couple filed an anti-discrimination complaint with BOLI in September, saying that the shop had refused to sell the two women a cake for their nuptials. They claimed the co-owner said the union was an “abomination unto the lord.”


The complaint said the bakery violated the Oregon Equality Act of 2007, which protects the rights of Oregonians who are gay, lesbian, bisexual or transgender.


“Oregonians may not be denied service based on sexual orientation or gender identity. The law provides an exemption for religious organizations and schools, but does not allow private businesses to discriminate based on sexual orientation,” the BOLI spokesman said.


Ore. bakery will have to pay same-sex couple up to $150K [KGW.com]




by Mary Beth Quirk via Consumerist

Staples, Office Depot Take Another Step Toward Merger, Enter “Advanced Talks”


Just weeks after activist investor Starboard Value publicly demanded Staples and Office Depot get hitched, the two office supply stores are apparently taking talks of a walk down the aisle seriously.


The Wall Street Journal reports that sources close to the matter say the two office chains are in “advanced talks” to combine in order to better compete with online retailers such as Amazon.


While the WSJ couldn’t pinpoint the price or structure of the proposed deal, it reports that Staples has a market value of about $11 billion and Office Depot has a market value of about $4 billion.


People with knowledge of the talks between the two companies say it isn’t yet guaranteed that a deal will be reached.


If the two companies do combine they would operate roughly 4,000 stores throughout the United States.


Last month, investor Starboard Value, the company that roundly mocked Olive Garden and then seized seats on its board of directors just a few short months ago, publicly pushed for a union between the two chains saying a merger would deliver more than $2 billion in cost savings and help the retailers to better compete with larger chains and online companies.


The investment firm, which has a stake in both companies, increased the pressure for a merger by sending a letter to Staples CEO Ronald Sargent demanding that the company engage advisers to begin work on a deal.


“The best way to maximize value for Staples’ shareholders is through exploring and completing a business combination with Office Depot,” Starboard CEO Jeffrey C. Smith said in the letter. “We believe that now is the right time to pursue such a transaction, and we urge you to immediately retain a reputable investment bank and legal advisers to assist the board in evaluating, structuring and executing a transaction.”


For its part, Staples responded to the pushy investor letter by saying it would take the suggestions under consideration.


Rumblings of a possible merger between Office Depot and Staples began in mid-December.


At that time, Starboard had recently taken a 5.1% stake in Staples and increased its existing holding in Office Depot by about 10%.


While a combined Staples, Office Depot retailer could help the companies fend off competition from online retailers and big-box stores, any pending marriage would face serious antitrust scrutiny.


That added probe by regulators would likely center on the fact that Staples and Office Depot are the biggest remaining retailers of core office supplies.


Office Depot previously purchased the other top office supply store, Office Max, in 2013 for $967 million. That deal was given the go-ahead after regulators deemed there was plenty of competition in the office supply industry.


This wouldn’t be the first go-around for a union between the two retailers, 17 years ago regulators objected to Staple’s attempt to buy Office Depot.


But analysts tell the WSJ, that this time around the companies might face less scrutiny since the office supply landscape has changed significantly with retailers like Amazon and Walmart selling supplies now.


Staples, Office Depot in Advanced Talks to Merge [The Wall Street Journal]




by Ashlee Kieler via Consumerist

NY Asks Stores To Halt Herbal Supplements After Tests Show Advertised Herbs Not Present

Only 4% of the Walmart Spring Valley herbal supplements tested turned up DNA of the herbs advertised on the label.

Only 4% of the Walmart Spring Valley herbal supplements tested turned up DNA of the herbs advertised on the label.



When you buy an herbal supplement that says “echinacea” or “ginko boloba” on the label, you may expect that it contains some additional ingredients beyond the advertised herbs, but you should be confident that those herbs are present. However, DNA tests commissioned by the New York state Attorney General found evidence that many herbal products may not contain what they advertise.

New York AG Eric T. Schneiderman has dispatched letters to Walgreens, Walmart, Target and GNC, calling on these retailers to immediately halt the sale of certain store-brand herbal products found to not contain the ingredients touted on their labels. The letters also ask these companies to provide detailed information relating to the production, processing and testing of herbal supplements sold at their stores.


Of all the store-brand herbal products tested from these stores, only 21% turned up DNA from the plants listed on the products’ labels, while 79% of the results showed either no DNA related to the labeled content or turned up contamination from other plant material, including rice, beans, pine, citrus, asparagus, primrose, wheat, houseplant, wild carrot, and others.


At Walmart, only 4% of the tested products showed DNA from the plants listed on the labels, making it the worst of the bunch.


For the testing, researchers obtained multiple samples of each of the six supplement types — Gingko Biloba, St. John’s Wort, Ginseng, Garlic, Echinacea, and Saw Palmetto — and tested each sample five times. In all 78 samples were tested 390 times.


GNC:

Of the “Herbal Plus” brand supplements purchased and analyzed, only the Garlic supplement consistently turned up as containing what was advertised. One bottle of Saw Palmetto tested positive for containing DNA from the saw palmetto plant, while three others did not. The remaining four supplement types yielded mixed results, but none revealed DNA from the labeled herb, according to Schneiderman. In all, DNA results matched the labels only 22% of the time.


TARGET:

The retailer’s “Up & Up” fared the best of the four retailers, with DNA tests confirming 41% of the labels, but that still means that over half the products tested failed to contain what was advertised. The most consistent supplements were Garlic and Saw Palmetto. Echinacea was also somewhat consistent, says Schneiderman, though one sample apparently turned up rice DNA.


WALGREENS:

Subpar results here, with tests finding that only 18% of the tested Walgreens’ “Finest Nutrition” brand supplements lived up to their labels. Once again, Saw Palmetto was the most consistently accurate label, while Schneiderman says the others generally failed to show DNA of the advertised plant matter.


WALMART:

Which brings us to the worst-performing of the store-brand supplements. As mentioned above, only 4% of the tested “Spring Valley” brand herbal supplements showed DNA of the advertised herbs. None were consistently accurate, says Schneiderman, though tests showed some garlic in one Garlic supplement sample, and some saw palmetto in one Saw Palmetto sample.


Unlike medications, which are heavily scrutinized by the FDA, herbal supplements are not subject to a rigorous evaluation process. But you still can’t advertise that you’re selling one thing and sell consumers something completely different. That’s why Schneiderman’s office is looking at potential violations of New York’s General Business Law and Executive Law.


“This investigation makes one thing abundantly clear: the old adage ‘buyer beware’ may be especially true for consumers of herbal supplements,” said Schneiderman in a statement. “The DNA test results seem to confirm long-standing questions about the herbal supplement industry. Mislabeling, contamination, and false advertising are illegal. They also pose unacceptable risks to New York families—especially those with allergies to hidden ingredients. At the end of the day, American corporations must step up to the plate and ensure that their customers are getting what they pay for, especially when it involves promises of good health.”


“The evidence for these herbs’ effectiveness is sketchy to begin with,” said David Schardt, Senior Nutritionist of the Center for Science in the Public Interest. “But when the advertised herbs aren’t even in many of the products, it’s a sign that this loosely regulated industry is urgently in need of reform. Until then, and perhaps even after then, consumers should stop wasting their money. Attorney General Schneiderman has done what federal regulators should have done a long time ago.”




by Chris Morran via Consumerist

Is Google Planning A Ride-Sharing Service To Rival Uber And Lyft?


While everyone is buzzing over a recent report that Google is planning its own ride-sharing service in an attempt to cut a nice slice out of the pie currently enjoyed mostly by Uber and Lyft, the company responded to requests for comment with the kind of non-denial that just makes everyone think something has got to be going on. So what’s the deal?

It’s unclear: Bloomberg reported last night that while Google had previously invested $258 million in Uber in August 2013 through its Google Ventures capital arm, it ws now looking to set up its own shop.


Buzz back in 2013 at the time of the investment was that Google pouring money in Uber to plan for some sort of joint effort, or perhaps to one day buy it outright. David Drummond, Google’s chief legal officer and senior vice president of corporate development has been on the Uber board of directors since then.


But Bloomberg said it seemed now that Google was more likely going to be a competitor than an ally, reporting that the search giant was readying itself to offer its own ride-hailing service, perhaps in connection with its driverless car project. The report claimed that Drummond had informed the Uber board about the plan, according to a person close to the board, and that Uber executives have screenshots of what looks like a ride-sharing app currently used by Google employees.


The board was reportedly considering whether to ask Drummond to resign.


At the same time, Uber made no secret of the fact that it’s working with Carnegie Mellon University for a research facility in Pittsburgh to work on its own driverless technology.


Bloomberg reported that Google’s move into the ride-sharing field would severely cripple its business, due to Google’s caverns of gold and hoarded treasure it can use to make it happen, theoretically. And if Uber couldn’t use Google maps in its app anymore, it’d be stuck with one of the other less popular alternatives like MapQuest or Apple Maps. So essentially, this would be pretty bad news for Uber and Lyft.


But when the AFP and others asked Google for a comment on the story, Google replied in a way that neither confirms nor denies, but simply states a fact that is already known by anyone who cares to ask. Basically, yeah, we use ride-sharing cars too!






Uber didn’t comment on the article.


Exclusive: Google Is Developing Its Own Uber Competitor [Bloomberg]




by Mary Beth Quirk via Consumerist

Jeep Recalls 228,000 Cherokees For Inadvertent Airbag Deployment


Less than a week after Chrysler recalled some 750,000 older model Jeep Grand Cherokees and Liberty SUVs for airbag issues, the car manufacturer is at it again, this time recalling 228,000 newer model vehicles for similar problems.

The Detroit News reports that Chrysler will recall 168,092 model year 2014 and 2015 Jeep Cherokees in the United States after receiving reports regarding inadvertent airbag deployments.


Jeep says the recall was initiated after the company investigated an incident in which the airbags deployed without a crash when the driver “executed extreme maneuvers. The maneuvers dramatically changed the vehicles’ angle of operation, relative to the ground.”


In that instance, the airbag system, sensing a potential rollover, automatically activated.


To fix the issue, Jeep will upgrade software governing side-curtain and seat-mounted side airbags. The company is not aware of any injuries or accidents related to the airbag issue.


In addition to the 168,092 SUVs recalled in the U.S., nearly 19,557 Jeeps will be recalled in Canada, 4,133 in Mexico and 36,399 outside of North America.


228,000 new Jeep SUVs recalled for airbag deployments [The Detroit News]




by Ashlee Kieler via Consumerist

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