INFLUENCERS: Como las tendencias y la creatividad se vuelven contagiosas (vídeo) #marketing

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INFLUENCERS: Como las tendencias y la creatividad se vuelven contagiosas (vídeo) #marketing

Hola: Una vídeo sobre INFLUENCERS: Como las tendencias y la creatividad se vuelven contagiosas. Un saludo



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Apple Bans Selfie Sticks Ahead Of Its Next Big Event


One might think that any product that’s designed to enhance the utility of a smartphone, say perhaps an iPhone, would be totally cool with Apple. Not so, as instead it appears that selfie sticks are as annoying to the company as they are to anyone who dislikes getting whacked in the head by an eager, selfie-ing stranger in public. As such Apple has issued a ban on the poles ahead of its upcoming developers convention in June.

Joining such establishments as various Smithsonian Museums and other cultural institutions, as well as the Kentucky Derby, music festivals and the Palace of Versailles, Apple is not about to let a whole slew of people swing poles around at WWDC.


“You may not use selfie sticks or similar monopods” at the event, Apple’s policy reads (via CNNMoney), without stating why exactly they’re prohibited. “Any attendee conducting these activities may be removed from WWDC.”


There’s also a ban on professional photography and wearable GoPro cameras, though as long as you’re not waving a selfie stick in the air, personal shots and selfies are fine. You know, for that moment when you want to show everyone a bunch of heads facing forward while you take a close-up of your face.


Apple bans selfie sticks [CNNMoney]




by Mary Beth Quirk via Consumerist

Kentucky Investigators Say There’s New Evidence In Case Of Stolen Bourbon Barrels

(Franklin County Sheriff's office)

(Franklin County Sheriff’s office)



Lest you think the state of Kentucky is takes bourbon theft lightly, state officials say they’re not content with going after the one person already arrested after five barrels of Wild Turkey bourbon were pilfered from a warehouse, and that more booze may have been pilfered than previously believed.

The case could now result in multiple indictments, says the sheriff at the head of the case looking into who lifted the heavy barrels from Buffalo Trace Distillery, reports the Associated Press.


Several law enforcement agencies are now looking for possible accomplices, according to Franklin County Sheriff Pat Melton.


“There are several people that are suspects that are involved in it, and we would anticipate moving forward with this case,” he said.


He called off a news conference planned for today, saying investigators had uncovered a new lead that will delay the original case from going to the grand jury, but did say it would head there as soon as next week.


“We just had a major development today that has opened up a couple more doors for us, and we’re going to follow up on that,” the sheriff said.


One suspect who worked for Buffalo Trace Distillery has been arrested in connection to the theft, and he pleaded not guilty to offenses including receiving stolen property worth more than $10,000.


Each barrel stolen was valued at around $3,000 each, and were found abandoned behind a shed with spray paint covering each label. The owner of Wild Turkey said it didn’t appear that anyone had broken into the warehouse where the bourbon was aging, before it was slated to become Wild Turkey 101.


This isn’t the first time the state has had to deal with bourbon thievery — though the case of a famous Pappy Van Winkle theft back in 2013 still remains unsolved.


New lead delays sending Wild Turkey bourbon theft to grand jury [Associated Press]




by Mary Beth Quirk via Consumerist

Verizon: You Should Love Your Mobile Data Cap Because It’s Good For You




Nobody likes data caps. They’re an aspect of the mobile era that we all grudgingly accept, but everyone basically hates them. Enter Verizon Wireless! The mobile behemoth has hired an analyst to rescue us — but not, alas, by removing data caps. No, no: Verizon’s analyst is here to tell us why we should actually love them.

Verizon Wireless published the analysis on their website last Friday, and it’s a gem. Or at least, a highly polished turd.


The analyst’s real, actual argument is this: if data caps went away, everyone would use more data. If everyone used more data, mobile companies would have to upgrade their networks. If mobile companies upgraded their networks, they’d have to spend money. And if they had to spend money, they’d recoup it by upping customers’ bills.


So you see, data caps are for you, the customer, to prevent your monthly wireless bill from its inevitable upward creep.


“While unlimited data may sound attractive,” the analyst concludes, “there is no practical effect of data limits on the majority of users.”


That last part is in fact true. Most users don’t come anywhere close to maxing out their mobile data plans. Pretty much everyone flicks their phone over to wifi the second they get home, and again any time they are hanging out someplace with a wifi hotspot. Not only will it save money for the cost-conscious customer, but also wifi networks are generally faster and more reliable than mobile ones, even as 4G LTE buildouts continue.


But if those data caps don’t actually affect anyone, why do we need them again? Consumers already aren’t using that data, so removing limits that to most people are hypothetical anyway will somehow… magically increase the use of data?


Realistically, we have data caps because they generate revenue, of course. Not only in overage costs for low-limit plans, but also in monthly costs for high-limit plans that cautious consumers buy and then don’t really use the bulk of.


Wireless broadband is still a more limited and more easily-congested resource than wired, it’s true. Mobile companies do need to have smart policies in place for making sure all their customers can access the services they pay for. But data caps are neither smart nor responsive policies; they’re money-making tools and marketing gimmicks.


Mobile companies’ own actions show just how pointless their data caps are. AT&T joined Verizon years back in killing unlimited data plans, only to provide them again on a limited basis to new customers.


T-Mobile unveiled a data rollover plan late last year, with AT&T following suit in January. (Verizon has no intention of following suit.) Sprint, Verizon, and T-Mobile have all been falling over themselves to increase the data available to their subscribers.


Yes, all of the mobile companies are consistently building out their networks — but none of them have magically doubled the available spectrum capacity. They’re just all finding new ways to attract customers with promises of data that only a small fraction of consumers will ever actually use.


Verizon is not only a fan of data caps not only on their wireless service, but also on residential wired broadband — even though the usage management case is much less strong there. Cable industry execs are even on the record saying that home service it’s explicitly not about easing congestion, but about making more money.


Meanwhile, the high costs and low data caps applied to mobile broadband still prevent it from being a truly competitive option for most consumers. If mobile is going to be the competition savior that everyone keeps claiming it is, we’re going to have to get beyond the data cap world.


[via Ars Technica]




by Kate Cox via Consumerist

RadioShack Consumer Data Might Be Back Up For Auction


When the venerable electronics retailer RadioShack declared bankruptcy earlier this year and prepared to sell off its assets and its business, they quietly announced one item that was legally problematic but potentially lucrative: tens of millions of pieces of customer contact information that it has collected over the years. After the Attorney General of Texas objected to such a sale, the Shack explained that selling that information was off the table. Now it could be back on.

The customer mailing lists are part of a planned auction in May of RadioShack’s intellectual property. You can see those assets listed on the website of liquidator Hilco Streambank: their intellectual property, in this case, includes things like the RadioShack brand name, the RadioShack.com e-commerce platform and a few hundred associated domain names, the chain’s proprietary brands, their product-sourcing relationships in Asia, their network of around 1,000 dealers and franchisees, and their patents and patent applications. Oh, yeah, and then there’s “Over 13MM E-Mail Addresses” and “Over 65MM Customer Name and Physical Address Files.”


There’s an independent consumer privacy ombudsman appointed for this auction, and her job is to evaluate the implications of a possible sale of that customer data. The attorney general of Texas, current home state of RadioShack, is way ahead of her on that, though: his office called the world’s attention to the possible sale of customer data, and has now brought it back to the court’s attention even though the company hasn’t yet announced that the data is for sale. It could be for sale, raising privacy issues for consumers and possible legal issues based on the Shack’s privacy policy at the time the data was collected.


RadioShack still plans to sell customer personal data despite state objections [PCWorld]




by Laura Northrup via Consumerist

Florida Movie Theater Apologizes For Playing “Suggestive” Ad Before Family Flick


A Florida movie theater has apologized and pulled a makeup ad that ran before a PG-rated movie after a mother complained and said that the scenes of people putting on lipstick and kissing each other are images better suited to a screening of 50 Shades of Grey.

The woman took her son to see Home on Sunday, a movie about a girl and an alien who become friends, reports WKMG.com.


But she says she was outraged after a Revlon commercial was shown minutes before the movie, recording the ad on her phone to show it to management.


“I would expect to see that before I saw 50 Shades of Grey, not Home with my children,” she said. “There was kissing, touching, it was very suggestive. Just had no place to be played before a children’s movie.”


She adds that her son was confused, and was unsure if they were in the right movie. She called the theater, thinking perhaps it was a mistake, and claims whoever she spoke to was very “flippant” about the situation.


Epic Theatres runs the establishment, and issued a statement saying: “EPIC Theatres apologizes for the programming error. The ad was removed as soon as we became aware of the situation.”


Revlon told WKMG that the company would never pay for its ads to air before a kids’ movie, and appreciate Epic’s apology.


Check out the ad for yourself below:



Mom says Volusia movie theater showed racy commercial before kids movie [WKMG.com]




by Mary Beth Quirk via Consumerist

14 House Members Sign On To Resolution To Block Net Neutrality


While the telecom and broadband industries move to fight net neutrality in court, lawmakers — at least one of whom has received substantial financial backing by neutrality opponents — are moving forward with their plans to strike down the FCC’s new regulations. Yesterday, more than a dozen members of Congress all signed on to a new resolution that would block the new neutrality rules from taking effect.

After a federal agency like the FCC creates a new rule and publishes it in the Federal Record, the Congressional Review Act gives Congress 60 days to issue a joint resolution that “Congress disapproves the rule.”


If it garners enough support in the House, it can move on to expedited review in the Senate. However, the joint resolution would still be subject to Presidential veto, so this appears to be more partisan chest-thumping rather than any sort of viable response from neutrality opponents in the legislature.


Congressman Doug Collins of Georgia officially introduced the resolution [PDF] on Monday, and was joined by 13 other members of the House, most importantly Rep. Bob Goodlatte of Virginia.


Goodlatte isn’t just the Chair of the House Judiciary Committee, he’s also a friend to the telecom, cable, and electronics industry, which has funded him well. The list of top donors to his campaign committee and leadership PAC is a who’s who of these companies, like Comcast ($39,700), Cox ($29,500), National Cable & Telecommunications Association ($20,000), and AT&T ($20,000), among others. Goodlatte was also one of the lawmakers behind the failed and controversial Stop Online Piracy Act.


In fact, Rep. Goodlatte will be honored this evening in D.C. by the Consumer Electronics Association at its annual Digital Patriots dinner.


Also signing on to the resolution are Reps. Steve Chabot (OH), Lynn Westmoreland (GA), Glenn Grothman (WI), Bill Posey (FL), Rick Allen (GA), Ryan Zinke (MT), Barry Loudermilk (GA), Sam Johnson (TX), Dennis Ross (FL), Buddy Carter (GA) and Vern Buchanan (FL).


[via The Hill]




by Chris Morran via Consumerist

Egg Executives Sentenced To Three Months In Jail For Role In 2010 Salmonella Outbreak


Last year, an Iowa egg company linked to a 2010 salmonella recall that sickened more than tens of thousands of people agreed to fork over $6.8 million in fines for shipping old eggs under false labels. Now, two former executives at Quality Egg have been sentenced to three months in prison, after facing up to a year for the parts they played in the outbreak.

Austin “Jack” DeCoster and his son, Peter DeCoster were looking at a much longer sentence on charges of shipping adulterated food after pleading guilty last June, reports the Des Moines Register, and will now stay free a bit longer as they appeal the three-month sentence.


Though they didn’t want to go to jail at all — naturally — U.S. District Judge Mark Bennett seemed to side with prosecutors who said a tough punishment was necessary because of how far flung the outbreak was. Officially, the U.S. Centers for Disease Control linked 1,939 illnesses to the outbreak, but officials say up to 56,000 people could’ve been sickened.


Investigators think the DeCosters knew their egg operations were susceptible to salmonella contamination before the outbreak began.


Quality Egg has fessed up to having workers knowingly ship eggs with fake processing and expiration dates to slip them bast state regulators, and in turn, trick customers into thinking that the eggs were younger than they really were. The company also bribed a U.S. Department of Agriculture inspector at least twice to approve sales of poor-quality eggs.


Egg executives sentenced to 3 months for salmonella outbreak [Des Moines Register]




by Mary Beth Quirk via Consumerist

Por qué debes contratar un Content Marketing Manager #infografia #infographic #marketing

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Una infografía sobre Por qué debes contratar un Content Marketing Manager. Vía


Un saludo


Por qué debes contratar un Content Marketing Manager

Por qué debes contratar un Content Marketing Manager





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