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6 pasos para acelerar tus ventas: Linkedin sales solutions
According to Sandvine’s analysis of Internet traffic in the U.S. at 9:30 p.m. ET on Sunday — that would be right in the middle of the season premiere of HBO’s Game of Thrones — the 5-day-old HBO Now managed to account for .7% of downstream video content.
That’s not huge — especially when compared to the 33.5% for Netflix or the 15.7% for YouTube — but when you consider all the current restrictions on HBO Now, it’s pretty impressive.
First, it was only a few days old and it costs $15/month. Even with HBO throwing in free 30-day trials, many consumers simply haven’t gotten around to deciding whether or not to give it a shot. And people with cable who may want to eventually cut the cord may be waiting for their contracts to expire or to see how HBO Now performs before bringing out the virtual ax.
Second, speaking of price, the $15/month rate is about double that of Netflix and Amazon Prime (if you were to break out the yearly Prime subscription into monthly amounts). Yet Amazon video, which has been around for years and offers a wide selection of free and rental videos, still only accounted for 1.9% of downstream video on Sunday.
Third, there’s the limitations on devices. HBO Now is only being sold through Apple’s iTunes and through Cablevision’s Optimum Online broadband service (though you have to be in an area served by Cablevision). And Apple’s iOS devices offer the only mobile platform for HBO Now at this moment, meaning the many millions of people using Android or Windows Mobile phones and tablets can’t access it.
Though we confirmed that HBO Now users watching on a computer can output the video to their TVs via HDMI, the only way to stream directly to TV’s is currently the Apple TV box. Thus, owners of devices from Roku, Amazon, Google, and others are not buying.
Meanwhile HBO Go, the streaming service that HBO has been providing to its cable subscribers for several years — and which still seems to crumple under the weight of high-demand — only managed 3.4% of traffic.
This apparent initial minor success of HBO Now may be good news for Showtime and Starz as they consider whether to make their premium networks available directly to consumers without requiring a cable subscription.
As Sandvine is quick, and right, to point out, these numbers are just a snapshot of one part of one evening. It will take months of data to see just how quickly consumers adopt HBO Now and whether those people use it as much as HBO Go and others.
It could, of course. The current marketing push for Danish brewer Calsberg in the UK is that they’re “probably the best,” so they decided to build some ads around the idea of the “best” poster. We’d call it a billboard.
Of course, the appeal of the Coke billboard was that it let people take their own samples, and could be run independently. This is just a great big sign with a keg and tap slapped in the middle. That means it has to be supervised at all times, which it was: so it could be filmed for this commercial. Diet soda isn’t a restricted substance, either.
“Our ambition was to create the world’s best poster, and one that serves beer could certainly fit the bill,” explained one of the founders of an ad agency behind the campaign. It makes a nice video and a nice idea to talk about, but not really something that you could make available 24/7 nationwide or worldwide.
Carlsberg Makes Londoners Happy With a Billboard That Gives Out Free Beer [AdWeek]
Officials in New Jersey say the male European wolverine broke out of his carrier around 3:30 in the afternoon on Tuesday inside a transport van, reports the New York Daily News. He was on his way to Alaska from Norway, with a layover in Newark.
A veterinarian from the Bronx Zoo arrived on the scene and shot the animal with a tranquilizer dart so he could be safely captured and moved into another, more secure carrier.
He’s the property of the Alaska State Zoo, and was traveling with zoo staff when he busted loose. No injuries were reported.
Wolverine clearly concerned for his furry bro.
40-pound wolverine caught, tranquilized after running wild in Newark Airport [New York Daily News]
For more than a decade, analysts at Janney have queried McDonald’s franchisees and the results of the most recent survey “rate the relations between franchisees and corporate as the lowest they’ve been,” according to Janney’s Mark Kalinowski.
And the 32 franchisees, representing 215 stores — who took part in the survey didn’t hold back about their feelings.
“McDonald’s system is broken,” said one franchise owner. “They talk menu reduction to help our people, simplify our menu for customers, but add products to help sales and it does not work. We will continue to fall and fail.”
McDonald’s recently brought in a new CEO, Steve Easterbrook, and held a “Turnaround Summit” to discuss ways to improve the business.
“The Turnaround Summit was a farce,” writes one franchisee. “The ideas presented — such as Create Your Taste — DO NOT fit our business model. McDonald’s Corp. has panicked and jumped the shark. The problem is an unwieldy menu—too big—and trying to be all things to all people.”
Create Your Taste is the build-your-own burger program that McDonald’s recently expanded to around 2,000 restaurants. Some franchisees are not lovin’ it.
“Create Your Taste will cost approximately $125,000 per restaurant,” said one. “It sounds like, initially, sales with this new concept are very slow taking off.”
Another franchisee says he was left “confused” by the summit: “McDonald’s management does not know what want to be. Expensive—and slow—custom burgers in the same restaurant where we sell the Dollar Menu?”
For the survey, franchisees are asked to rate their six-month business outlook on a scale of 1 to 5. The record high for McDonald’s is 3.46, back in Feb. 2004, and the company’s historical average is 2.8. The latest survey came in at 1.81, placing the outlook between “poor” and “fair.”
McDonald’s Owners Doubt ‘Create Your Taste’ [BurgerBusiness.com]
McDonald’s Relationship With Franchisees Seen Reaching New Low [Bloomberg]
(PDX Airport)
Chicago O’Hare International Airport saw the light back in 2013, hiring 25 goats as part of its vegetation management program and now Portlandians are hopping on the animal-not-mechanical lawn-mowing wagon, reports the Associated Press.
The temporary herd moved in this week to chow down on blackberries, thistle and Scotch broom near the PDX airfield, with the llama on hand to protect the group from predators like coyotes.
The Port of Portland owns the property and says that hiring the goats cuts down on the need to spray herbicides or pull the weeds by hand, a chore that no one has ever enjoyed ever in the history of time because it’s the worst.
It’ll be a three-week gig for the goats, which are contained by a portable, solar-powered electric fence (natch, this is Portland we’re talking about).
“It should take the goats just over three weeks (about 25 days) to clear the area in which they are currently fenced,” said spokeswoman for the airport.
Portland airport uses goats, llama to clear invasive plants [Associated Press]
Following what would appear to be step-by-step instructions on How To Create A Risky Situation, the man doused the car inside with alcohol, climbed inside it and lit a cigarette, according to police in Long Island, NY, setting the car ablaze.
Newsday reports that the 44-year-old man was airlifted from the shopping center where he was parked and taken to the hospital with first- and second-degree burns.
“He said he had bedbugs in the car, and someone told him if he saturated them with alcohol, it would kill them,” arson Det. Sgt. Edward Fitzgerald told Newsday. “So he went and bought some alcohol, he poured it all in there and he sat in his car and lit a cigarette..”
Two other cars were damaged as well from the fire’s heat, police said, while the man was able to escape his burning car by himself. He claims the vehicle is a rental car from Florida, something the policy couldn’t immediately verify when facing melted license plates.
“Everything’s burned up,” Fitzgerald said, “so we’re going to wait until the vehicle theft section gets us a confidential VIN number. Then we’ll know for sure.”
Man burned while trying to kill bedbugs in car, cops say [Newsday]
