8 Things We Learned About Burger King’s New Leadership

We tend to focus more on the wacky food items and creepy mascots coming out of Burger King, but we learned this week that there are interesting things going on behind the scenes. Burger King is changing the way that it does business in a way that will either fail catastrophically or set an example for the rest of the fast-food industry.

1. Burger King’s new chief executive officer, Daniel Schwartz, is only 33 years old. The only CEO in the Fortune 1000 who is younger is Mark Zuckerberg of Facebook. Many of the company’s top officers are pretty young, too: their chief financial officer and head of investor relations are both under 30.


2. Burger King now owns only 52 of its restaurants, having sold more than 1,200 corporate-owned locations since new ownership took over in 2010. They use these for testing and training, but Some experts think that’s a bad idea: by owning so few restaurants, the corporate overlords will know less about what’s going on in restaurants on the ground.


3. In the last year, Burger King has opened new restaurants, especially aborad, increasing their total count by 1,493. New franchisees have put up the money for that expansion, so most of Burger King’s income is now royalty fees.


4. Schwartz comes from Wall Street, not the fast-food biz. He started as an analyst after graduating from Cornell, and was the driving force behind his employer, 3G Capital, acquiring Burger King.


5. 3G took over during the Double Cheeseburger Revolt, when franchisees actually sued the company because they couldn’t make money selling double cheeseburgers for $1.


6. The company engaged in some very millennial-generation cost-cutting after 3G took over, with employees told to scan and e-mail documents instead of using FedEx, and to make long-distance calls with Skype.


7. Schwartz worked on the ground in a restaurant for his first few months as CEO. Sure, it was a publicity move reminiscent of “Undercover Boss,” but he also learned a lot. For example: he had trouble keeping up with complicated orders, concluding that the menu was too complicated and needed simplifying.


8. Burger King now employs coaches to help franchisees boost their income. The in-house consultants may have helped the company’s same-store sales rise by 2%.

Burger King Is Run by Children [Bloomberg Businessweek]

by Laura Northrup via Consumerist

Historia de la gamificación #infografia #infographic #marketing

Hola:

Una infografía con la historia de la gamificación. Vía

Un saludo

Historia de la gamificación

Archivado en: Infografía, Marketing on line Tagged: Infografía, Marketing



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AirBnB Employee Handles A Sexy Photo Situation In The Very Best Way

When you can’t get what you want from a company, there are many bad ways a customer service representative can respond. Ahem. But in a bit of refreshing news, one Airbnb employee recently showed just how good customer service can be, even while having to reject that customer. Warning: before you keep clicking: Two attractive men in a shower. No genitalia shown, but NSFW.

A New York City party promoter who’s renting out his Fire Island cabana wanted to make sure that potential guests noticed his listing among all the others. And because Fire Island is a popular destination for gay men, he knew he had to use the perfect bait to show just how great his place could be, as New Now Next points out (h/t to Daily Dot).

Here’s where the hot fellas covered in water come in, just one of many other photos of the property, but one that definitely um, stands out. Because hello.

(via New Now Next)

Unfortunately, it seems he won’t be able to keep the photo in the listing. But the rejection from Airbnb’s specialist hits it out of the park — she handles the whole situation with empathy, poise and general awesomeness. It’s the kind of letter that makes you want to be friends with someone and hang out and do friend stuff with. Maybe get some ramen at that new place that just opened, who knows.

The cabana owner posted the letter on his Facebook page earlier this week, calling her “a class act.” And if you don’t think so as well after reading the nicest rejection letter ever, well, you’re missing out on some warm emotions.

She writes:

I hope this message finds you well! My name is Kristi and I’m a specialist with the Trust and Safety Team here at Airbnb.

Okay, now that we’ve gotten that official introduction out of the way, your (admittedly, mesmerizing for my tastes) photo for this listing has garnered more attention than may be warranted for the listing itself.

I’m a writer of m/m erotica and was very, um, pleased to see your photo, but I think it may be just outside of our current realm in terms of general non-risqué photos for listings.

Again, not saying that I personally didn’t think it was captivating, but if you didn’t mind putting up a photo less visually – compelling – while still keeping the verbiage, some of us will sigh with disappointment, but it will also fit more soundly in our Terms of Service.

If you didn’t mind dropping me a line when you insert a different photo, I’d be grateful. Also, if you happen to know any friends with ringleted red hair, please let me know; my most recent writing submission could use a book cover.

In all seriousness (and the book cover part was serious!), I’m so glad you’re hosting with us, just want to ensure that the preliminary photos are showing more of the listing.

My warm regards,

Kristi L.

High five, Kristi. No, make that a high 10.

Airbnb Representative Writes Best Letter Ever To Gay Man Renting Fire Island Cabana [New Now Next]

by Mary Beth Quirk via Consumerist

Top 15 ciudades del Mundo con mayor densidad de millonarios #inforgafia #infographic

Hola:

Una infografía con el Top 15 ciudades del Mundo con mayor densidad de millonarios.

Un saludo

You will find more statistics at Statista

Archivado en: Economía, Infografía Tagged: Economía, Infografía



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Bose Sues Beats Alleging Infringement Of Noise-Canceling Headphones

The last thing you want when flying early in the morning is to have what little sleep you can get on the plane interrupted by your fellow fliers’ noise. That experience is exactly what makes noise-canceling headphones so popular, and what’s subsequently prompting a bit of a war between Bose and Beats.

Bose filed a lawsuit against Beats Electronics alleging the noise-canceling technology is being wrongfully used in Beats’ headphones, The Verge reports.

According to the complaint [PDF], Bose accuses Beats of infringing on patents that have grown to be an essential part of Bose’s business. Currently, Beats uses noise cancellation technology in its Beats Studio, Beats Studio Wireless, and Beats Pro headphones.

The suit details Bose’s history with the noise-canceling technology including the company’s research and investment into the product.

Bose is seeking monetary damages to compensate for Beats’ infringement and to put an end to Beats’ alleged encroachment on the company’s territory.

Beats is currently being purchased by Apple for an estimated $3 billion. The proposed deal includes both Beats’ streaming-music service and headphone business.

Bose sues Beats ‘to protect’ noise-canceling headphone technology [The Verge]

by Ashlee Kieler via Consumerist

Korean Baseball Team Replaces Human Fans With Terrifying Remote-Control Robots

I’ve made no attempt over the years to hide my affection for the Philadelphia Phillies. I’ve even been known to attend a few dozen games a year, but sometimes I can’t always make it to the game, or — especially when the Phils don’t have much phight in them — it’s just too depressing to slog down to Citizens Bank Park and wonder why I masochistically pay to witness brutal, almost nightly beatings. If only I were a fan of the Hanwha Eagles.

The Eagles, who aren’t exactly the New York Yankees of Korean Baseball Organization, are now using “Fanbots” — robots who sit in the stands at Eagles games and can be remotely controlled over the Internet by human fans who want the at-the-game experience without having to actually be at the game.

According to the above video [via BigThink], the Fanbots can cheer, hold up electronic message board signs and even do the one thing that no actual baseball fan should ever, ever, ever do — the wave.

(Editor’s Note: Seriously, don’t do the wave at baseball games. Or football, basketball, hockey, cricket, monopoly, or rock-paper-scissors. Just don’t do it.)

A Fanbot can even be customized so that the remote user’s face appears on the bot’s face-screen thing.

Tell us the image below isn’t terrifying:

In the robots’ defense, it’s unlikely that a Fanbot will ever be arrested for deliberately throwing up on a little girl seated in front of it.

by Chris Morran via Consumerist

Loophole Allows Auto-Title Lender To Charge Triple-Digit Interest Rates Despite Law

Consumer advocates have long claimed that usury caps are the best way to protect borrowers from predatory lenders offering payday or auto title loans. But even those protections aren’t surefire. A title loan company in Florida has been skirting the state’s cap for the past three years.

According to a report from ProPublica, the largest title lender in the country, TMX Finance, revamped the lending contracts at its InstaLoan businesses so customers are now required to pay for products with fees that effectively result in triple-digit interest rates, despite a 2000 Florida law prohibiting annual interest rates above 30%.

A basic 30-day title loan entails a consumer handing over the title to their vehicle as collateral for a loan ranging from $100 to several thousand dollars. If the borrower can’t repay the loan when it comes due, she can pay just the interest and renew the loan for the principal. If the borrower defaults on the loan, the lender can auction off the car.

Similar to payday lenders, title loan companies receive most of their profit from consumers who can not pay off their loans and instead renew them several times.

TMX, which has 26 InstaLoan locations in Florida, charges borrowers the maximum interest rate, and then adds fees for two types of insurance plans – neither of which actually protect the consumer.

Instead, the plans reimburses InstaLoan in case the car is damaged. When consumers can repay their loans, they are required to pay fees for a new round of insurance each month in order to keep their vehicles.

While InstaLoan labels the fees as voluntary, the lender requires the protection either through InstaLoan or the borrower’s own insurance plan.

ProPublica reviewed 28 loan contracts made by Florida residents over the past two years and found that the insurance costs made the loans carry an effective annual rate of 144%.

A number of consumers have filed complaints with state regulators over TMX’s business practices.

One woman borrowed $3,100 and made $2,600 in payments, but after rolling her loan over seven times she still owed $3,900.

In another instance, a customer with a $866 monthly income had to pay a third of her wages to renew her $3,000 loan. Rather than repay, she surrendered her vehicle.

An attorney for Florida Legal Services says the company “appears to be in violation of the law and taking advantage of families struggling to survive in these hard times.”

Consumer watchdogs tell ProPublica that companies such as TMX Finance are using ineffective add-ons to run around the law.

“The sale and financing of the credit insurance as part of these auto title loans is deceptive and abusive,” Birny Birnbaum, the executive director of the nonprofit Center for Economic Justice, says.

To make matters worse, ProPublica found that the company selling insurance through InstaLoan – Lyndon Southern Insurance Co. – sends more than half of the borrowers’ premiums back to lenders in the form of commissions and other fees.

So far, little has been done by Florida regulators to stop TMX’s practices. In fact, the company plans to continue expanding storefronts, a decidedly easy task.

To open a store in the state, TMX must seek approval from the Office of Financial Regulation. Early in the company’s expansion, regulators inspected a TMX store at the company’s invitation and found a number of minor violations.

The company paid a $4,000 fine and fixed the issues including advertising itself as a “title loan lender,” because the company is not registered under the law governing title lenders.

TMX is registered under a statute meant for consumer finance companies that offer longer-term installment loans, despite the fact InstaLoan offered short-term loans against car titles.

Officials with the Office of Financial Regulation maintain that TMX’s license authorizes it to originate consumer finance loans.

It’s not just TMX’s InstaLoan businesses that are attempting to skirt state and local laws. Last year, we told you how TMX’s TitleMax loan operations in Texas got around city laws by giving away free cash and then redirecting customers to lenders outside city limits when they need to refinance.

Insta-Loophole: In Florida, High-Cost Lender Skirts the Law [ProPublica]

by Ashlee Kieler via Consumerist

Congress Finally Passes Bill To Re-Legalize Cellphone Unlocking

(Consumerist)

Nearly two years after the Librarian of Congress decided to make it illegal for consumers to unlock cellphones and take them to a new carrier without getting permission from their current wireless provider, the U.S. Congress has finally signed off on legislation that will restore that right to Americans.

After passing easily through the Senate earlier this month, the U.S. House of Representatives today passed the Unlocking Consumer Choice and Wireless Competition Act.

In the fall of 2012, the Librarian of Congress bowed to pressure from the wireless industry and used his authority to reinterpret the controversial Digital Millennium Copyright Act to declare that because of proprietary software on cellphones, consumers never actually own their devices. Instead, the consumers have a license to use the software on their phones. And if a consumer wants to take that phone — even if he owns it outright — he needs to get permission from the carrier that licenses the software or be in violation of the law.

That rule went into effect in early 2013 and was subject to immediate backlash from consumers, advocates, the FCC, the White House and lawmakers.

This isn’t just a pain in the butt for consumers who found that wireless companies were less than eager to assist them in taking their devices to different providers. It also put the entire industry of wholesale phone reselling at risk, as buyers of used phones would have to somehow get permission from each individual carrier to unlock each device they resold, or only resell phones if they remained on the old carrier.

Regardless of whether it’s an individual looking to switch carriers without having to invest in a new phone, or a phone reseller looking to unlock used phones to resell for use on a network of the buyer’s choosing, the LOC’s decision meant that consumers had fewer choices for carriers and devices.

This legislation would have passed through Congress earlier this year, except the version initially accepted by the House in February included a last-minute addition of language that appears to limit the unlocking of phones to individuals and leaves open the door to future DMCA restrictions on bulk unlocking.

This new language caused some advocacy groups to pull their support for the bill who were concerned that a company could use copyright as an excuse to inhibit certain business models, even if the business isn’t actually infringing anyone’s copyright.

The version of the bill passed today does not include this language.

“This legislation is about giving consumers more choices and options for their phones,” says our colleague George Slover, senior policy counsel for Consumers Union, about the passing of this bill. “Restoring the option to unlock a phone gives consumers the ability to pick another wireless service without having to give up a perfectly good, working phone for a new one. This legislation can help consumers save some money, and it can help drive competition in both mobile phone technology and wireless service.”

In late 2013, under pressure from regulators, the wireless industry announced a voluntary set of unlocking standards intended to make it easier for consumers to get their devices unlocked. However, these rules were merely industry guidelines and not a binding law. Additionally, they still required that the consumer go through their current provider to unlock their devices.

by Chris Morran via Consumerist

IKEA Workers Tried To Get Birds Drunk So They’d Stop Flying Around Store

(Gregory Brown)

Calling all avians with a thirst for the hard stuff — workers at an IKEA store in Florida are handing out rum to birds for free. Not because IKEA decided to open a bar for our feathered friends, but to try and get a couple bothersome birds drunk enough on rum that they’d slow down and be easier to catch.

The store isn’t open yet, but employees were still annoyed by a pair of birds flying around the building pooping everywhere. They’ve ruined at least one mattress that had to be thrown out, reports CBS Miami, and were proving elusive.

That’s when workers had the idea to soak bread crumbs in rum, in the hopes of impairing the birds’ ability to drive themselves home and instead just get tipsy enough to dull their reflexes. That way, workers could catch them more easily and then release them humanely.

While IKEA officials confirmed the rum plan had been tried, it didn’t say whether or not that’s what eventually got the birds to go. A spokesperson said the company didn’t want to harm wildlife, so it hired an expert to get the birds back to the wild and off all that MALM furniture.

“We reached out to bird abatement contractors and provided direction to ensure removal as respectfully as possible,” said the rep. “Basically, we hired someone to take care of it in a good way and they did.”

Rum seems like a pretty good way to get captured, just saying.

Exclusive: Ikea Workers Try Rum Trick To Remove Bothersome Birds [CBS Miami]

by Mary Beth Quirk via Consumerist

Verizon To Start Throttling Speeds For LTE Data Hogs

(dooley)

Back in 2011, Verizon started throttling 3G data speeds for the 5% of its smartphone customers who used the most data every month, even if those customers had so-called “unlimited” data plans. The company then killed off unlimited data in 2012, but existing plans were conditionally grandfathered in. In what appears to be an attempt to weed out the few remaining unlimited plans, Big V will soon start throttling 4G LTE data speeds for that top 5% of users.

As of now, users with unlimited plans and devices LTE-capable devices didn’t have to worry about being throttled, but the folks at Droid Life recently posted leaked information from Verizon Wireless indicating that this throttling plan would go into effect in Oct. 1.

The documentation obtained by Droid Life includes a notice that the five-percenters are slated to receive starting Aug. 1:

[Verizon] Wireless strives to provide its customers with the best wireless experience when using our network. In 2011, Verizon Wireless launched Network Optimization, which slows the data speeds of its unlimited data subscribers with 3G devices who are in the top 5% of data users when they connect to a cell site experiencing high demand. Effective October 1, Verizon Wireless will expand its existing Network Optimization policy to include its unlimited data subscribers using 4G LTE devices who have fulfilled their minimum contract term. Based on your plan and recent data usage, one or more lines on your account may experience a reduction in data speeds when connected to a cell site experiencing high demand. Customers on MORE Everything or other usage-based data plans are not subject to Network Optimization. For more information about our Network Optimization, please refer to http://ift.tt/1x8tQQE.

Unlike some “unlimited” plans on other wireless carriers, where heavy users’ data is throttled after reaching a certain monthly threshold, VZW’s “Network Optimization” would not throttle all data for the company’s biggest hogs (currently meaning customers whose monthly data use is around 4.7GB or more); just when said hogs are attempting to use data on a cell site that is experiencing high demand.

For heavy users who are the only data-devourers in the area, this could mean they may see minimal, if any, difference in speeds. Hogs in densely populated areas may see their speeds downgraded much more frequently.

Verizon recently admitted that its LTE service in some metro areas, like New York City, had gotten so congested at times that all customers in an area had to occasionally be knocked down to 3G service.

Five-percenters will remain at risk for throttling until the end of their billing period. If a user drops out of that 5% group by the end of the month, then they are free from restriction — at least until they cross that ever-shifting 5% line.

[via GigaOm]

by Chris Morran via Consumerist