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Maximiza el ROI de tu publicidad digital

Maximiza el ROI de tu publicidad digital





Archivado en: Infografía, Marketing on line, Sociedad de la información Tagged: Infografía, internet, Marketing, tic



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via Alfredo Vela Posteado por www.bscformacion.com

Gas Station Owners Aren’t Passing Their Savings On To Consumers


You may have noticed prices gradually falling at your neighborhood gas station over the last few months, what you may not know is that the price of oil has been falling even faster than that. Why aren’t station owners passing the savings on to drivers? They’re in a generally low-margin business, and we’re all still buying gas anyway.

Gas costs about a dollar less nationwide right now than it did a year ago, which is putting more money in consumers’ pockets for other things, and making drivers more cheerful in general. The problem is, while that’s a nice decrease, oil prices are down about 40% since earlier this year. The price that we pay for gasoline hasn’t kept up with that. During that same period, investment bank Goldman Sachs estimates that gas stations’ profit margins are 18.5% higher than they were at the same time last year.


Oil prices worldwide have been falling because oil production is up


Gas stations have been slow to pass along fuel savings [MarketWatch]

Consumers raking in $125 billion windfall from cheap gas [MarketWatch]




by Laura Northrup via Consumerist

Parents Of Four-Year-Old Say Son Got A Nazi-Themed Ring In Toy Vending Machine

A Tulsa mother says her four-year-old son received a Nazi-themed ring from a vending machine at a local dollar store.

A Tulsa mother says her four-year-old son received a Nazi-themed ring from a vending machine at a local dollar store.



You just never know what might pop out of the small plastic bubble toy vending machines found at the front of many stores and restaurants. You could get a cute colorful dinosaur or a Nazi-themed plastic ring. The latter was reportedly the prize for a four-year-old at a Tulsa Family Dollar store earlier this week.

KOKI-TV reports the boy received a gold plastic ring adorned with an eagle sitting atop a small swastika after putting 25-cents into a toy vending machine at a local dollar store.


A quick search of the ring’s imprint shows that it appears to be reflective of the Nazi party’s official symbol, which also features an eagle grasping a wreath of laurels atop a swastika.


“We actually bought four things, and three of them were little dinosaurs or something,” the mother says. “And on the fourth one, it so happened this fell out.”


She tells the TV station that she always gives her son a quarter for the vending machine when the family goes shopping, but that she’s considering changing that practice.


“It was made just like the other rings they’ve got in there,” the mother says. “You can bend it up and shove it in here. So it was made for a vending machine. I just don’t understand why.”


The woman says she went to other Family Dollar stores in surrounding areas, but did not find the Nazi-thmeded ring in any other machines.


When KOKI visited the same Family Dollar location to find out how the ring ended up in the children’s toy machine, it found 10 to 15 additional rings waiting for purchase.


Officials with Family Dollar say they don’t maintain or stock the vending machine, but that they’d had issues with the third-party vendor in the past.


KOKI called a number located on the machine and the man who answered said the items inside the machine will be examined and removed in the next few days.











Child buys Nazi themed toy from vending machine for 25 cents [KOKI]




by Ashlee Kieler via Consumerist

Chick-Fil-A Loses Its Trademark Crusade Against “Eat More Kale” Slogan

The Eat More Kale guy, as see on EatMoreKale.com.

The Eat More Kale guy, as seen pointing to his himself on EatMoreKale.com.



The last we heard from the “Eat More Kale” guy in his battle to bring veggie-themed T-shirts to the masses, he’d lost a round to the Goliath that is Chick-fil-A after the U.S. Patent and Trademark Office gave him a preliminary “no” in 2013. But it looks like David will still come out on top in this situation, as he was just granted the trademark for his phrase.

Chick-fil-A has been waging war against the kale guy since 2011, when the company threatened to sue the Vermont folk artist for using the slogan on his line of T-shirts.


The food fight seems to be over now, as the guy thanked supporters outside the Vermont Statehouse this week, saying the USPTO granted his application to trademark the phrase he says promotes local agriculture, reports the Associated Press.


When asked why he thinks the office decided to change course and approve his request after that first no, he said, “Your guess is as good as mine.”


“I’d like to think that maybe some persistence and polite defiance, you know, and proving to them that we were in it for the long haul,” he said. “If it took us a decade, we’re going to fight for a decade.”


Chick-fil-A had argued that the phrase was too close to its own — the company’s marketing materials often feature cow holding a sign that says, “eat mor chikin,” because that way, see, the cow won’t get eaten.


As such, a Chick-fil-A spokeswoman responded to the news by saying, “Cows love kale, too.”


Man celebrates his new ‘eat more kale’ trademark [The Associated Press]




by Mary Beth Quirk via Consumerist

The Snuggie Is Back, Somehow Even Worse Than Before

evening_snuggieThe Snuggie, a thin fleece blanket with sleeves, reached a special height of pop-culture relevance back in 2009, but they’ve never really gone away. (Though some may have dissolved into piles of Snuggie lint.) Sleeved blankets have remained on the market all this time, and now they’ve taken kind of a weird turn into costume territory. If you’ve dreamed of lounging on the couch while pretending to wear a tux, the new generation of Snuggies are for you.



They’ve also fixed some of the more obvious design flaws, adding pockets to store things, and a sash that helps you tie your Snuggie closed. Of course, adding a sash just makes the Snuggie resemble a backwards bathrobe even more.






Snuggie Store [Official Site]




by Laura Northrup via Consumerist

Washington State Issues Emergency Shellfish Recall After Illness Reported


Consuming raw seafood is always a gamble, and for a dozen people it turned out to be an unsuccessful wager. And so, Washington state health officials are ordering an emergency harvest closure and recall of shellfish shipped throughout the country.

The Seattle Times reports that state officials initiated the recall and harvest closure after at least 12 people who ate raw oysters from the Hammersley Inlet became ill.


Officials suspect norovirus in the illnesses, as laboratory tests have confirmed the infection in two people.


The recall includes 48,000 oysters and more than 3,000 pounds of Manila clams processed from November 10 to December 5. The shellfish was distributed to stores in Oregon, Nevada, Florida, Minnesota, Illinois, California, New York, Maine, Georgia, Massachusetts, New Jersey and Virginia.


Health officials tell the Times they identified the issue using the state’s shellfish-tracking system, which tags commercial harvested shellfish with locations and dates.


While an investigation into the companies in Hammersley Inlet that harvest and ship shellfish did not find an apparent source of the contamination, a site visit to surrounding areas identified a leaking septic system that many be the source of the contamination.


A temporary fix was put in place, while a permanent repair is worked on.


Raw oysters sicken 12, prompt shellfish harvest closure and recall [The Seattle Times]




by Ashlee Kieler via Consumerist

Taco Bell Might Be Trying That Whole “Chips As A Taco Shell” Thing Again, This Time With Fritos

tacobellfritos As the saying goes, when at first you succeed at feeding people taco fillings inside a shell made from a popular brand of chips, try it again and see if you can get more people to buy your food. At least, that must be a motto at Taco Bell, which could be following the success of the Doritos Locos line of taco fare with a new Fritos shell.


Business Insider spotted the inclusion of what appears to be a taco inside a bag of Fritos, a design often used by the company to advertise its Doritos Locos Tacos using corresponding Nacho or Cool Ranch bags.


The image appears in yesterday’s presentation by Yum! Brands to its investors. When BI asked about whether or not we can accept to see some Fritos Tacos Locos or whathaveyou, a Taco Bell spokesperson played coy, saying only, “We’re always innovating and testing new concepts.”


Fritos are a natural choice of chip for fast food snacking — though it was Subway, and not Taco Bell that used them in a crunchy chicken enchilada last year, The Bell features Fritos in its new Beefy Fritos burrito, which is exactly what it sounds like.




by Mary Beth Quirk via Consumerist

Macadamias Are All The Rage After Korean Air Exec’s Nut Rage


While the Korean Air Lines executive who demanded that a flight crew member leave the flight she was on because she was served macadamia nuts in a bag instead of on a plate has since apologized for her behavior, there’s one party involved in the incident that is sitting mighty pretty right about now. The macadamia nut, of course.

Because any publicity is good publicity, the sales of macadamia nuts have spiked this week in South Korea, reports the Wall Street Journal.


Sales of the nuts in the first part of the week were up 14% over the same period last week at one of the country’s top online marketplaces, and sales overall jumped about 36%, reported Edaily.


The airline was the first to apologize earlier this week, while still noting that Cho Hyun-ah, the now-former vice president in charge of cabin services at the airline, was just doing her job.


Today she apologized to Korean media as well, reports Reuters, for behavior that critics in the country see as proof of her snobby, elite status in society as the daughter of the airline’s chairman.


“I sincerely apologize for causing trouble for everyone. I’m sorry,” she said, adding that she would also apologize in person to the cabin crew chief.


Macadamia Sales Take Off After Korean Air Nut Row [Wall Street Journal]

Korean Air executive apologizes after nuts incident sparks national outrage [Reuters]




by Mary Beth Quirk via Consumerist

Chrysler Expands Takata Airbag Recall By Nearly 209,000 Vehicles In Five Additional States, U.S. Territories


Hot off the heels of several automakers heeding regulators’ suggestion to initiate nationwide recalls of vehicles with Takata-produced airbags that may spew shrapnel at passengers upon deployment, Chrysler is following suit – kind of.

The Detroit News reports that the manufacturer will expand its recall to five additional high humidity states and three U.S. territories by approximately 208,783 vehicles.


The new recall covers passenger airbags in model year 2003 to 2005 Dodge Ram 1500, 2500 and 3500 pickup trucks, model year 2004 to 2005 Dodge Durango, the 2005 Chrysler 300, 300C, SRT8 and the 2005 Dodge Magnum sold or currently registered in Alabama, Florida, Georgia, Hawaii, Louisiana, Mississippi and Texas, and the territories of American Samoa, Guam, Puerto Rico, Saipan and the U.S. Virgin Islands.


Officials with Chrysler say they are unaware of any injuries or accidents involving the expanded recall.


The manufacturer says the airbag inflators involved in the new recall differ in design and construction from inflators used by other companies.


Including the new recall, Chrysler has recalled nearly 617,000 vehicles with Takata airbags since June.


Chrysler officials previously said they were limiting its recall to vehicles sold or registered in Florida, Hawaii, Puerto Rico and the U.S. Virgin Islands.


Just last month officials with the National Highway Traffic Safety Administration told Chrysler that limiting the recall was unreasonable.


In all, 10 manufacturers have recalled more than 13 million vehicles in the U.S. and 19 million globally.


Earlier this week, Honda and Mazda agreed to expand recalls of affected vehicles nationally. Honda added an additional 2.6 million cars, while Mazda did not have a specific number for the new recall.


Takata airbags have been the center of controversy since early summer when car makers began recalling vehicles after receiving reports that drivers and passengers were hit with flying pieces of metal when their airbags deployed.


In mid-November, NHSTA urged car manufacturers and Takata to issue nationwide recalls for the defective airbags.


Officials with the agency say the decision to call for an expanded recall was based on NHTSA’s evaluation of a recent driver’s side airbag failure in a vehicle outside the current regional recall area. The incident involved a 2007 Ford Mustang in North Carolina.


Investigators with NHTSA say that all other incidents of Takata airbag ruptures have occurred in areas of the regional recall.


Shortly after NHTSA’s request, officials with Takata said during a congressional hearing that they wouldn’t initiate a national recall, in part because they don’t believe that NHTSA has the power to order such an initiative and because testing hasn’t shown what’s really behind the issue.


It was previously reported that Takata uses an unusual chemical explosive – ammonium nitrate – for the chemical’s ability to make airbags inflate in a matter of milliseconds. Since then the company notified NHTSA of a change in its chemical compound.


Chrysler recalls 208,000 vehicles for Takata air bags [The Detroit News]




by Ashlee Kieler via Consumerist

Customers Complain Of Rashes From The Fitbit Charge

chaaaaargeFitbit claims that only about 2% of the people who purchased its best-selling Force wearable fitness tracker experienced skin reactions, some of them extremely painful, itchy, or unpleasant. We don’t know yet what proportion of buyers of the company’s new Charge wristbands have complained of skin irritation, but we now know that it’s more than zero: including a reviewer for Yahoo Tech who otherwise liked the device.


The Force, as you may remember, was officially recalled in March of 2014, and taken off the market and recalled by the company before that. Unfortunately, keeping anything close to your skin, from a piece of jewelry to an iPad, can cause rashes if your body is sensitive to it. Sensitivities or allergies can develop even if you’ve been using an item for some time, but a few users reported immediate problems.


This includes Yahoo’s Alyssa Bereznak, who reported that the tracker was always a bit itchy, and she developed a noticeable rash that went away if she simply took the device off. If it weren’t for the rash, she liked the tracker, which did everything that it was supposed to. It’s just not very attractive: “It resembles an ankle monitor given to a criminal on probation,” she wrote. Except more visible. She finds the Jawbone Up to be a more attractive wrist-based tracker, and it doesn’t give her a rash. Double bonus.


Bereznak isn’t alone: other customers have reported minor rashes to the Fitbit user forums and on social media.










The Charge replaces the recalled Force, and is supposed to be made of better, less rash-inducing materials. As with the earlier product, the company will accept returns from customers who suffer rashes, and they also offer wearing and cleaning tips to help keep customers from itching.


Have you been suffering an itchy wrist since buying one of Fitbit’s new-generation trackers? If so, you know where to find us.


Reviewed: The Fitbit Charge Is Effective but Irritated My Skin [Yahoo]




by Laura Northrup via Consumerist