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A report from BuzzFeed News cites “sources in position to know” who say the first overhaul of Apple’s TV in three years isn’t going to usher in the era of 4K with its set top box.
Also known as ultra HD, a 4K TV boasts 3,840 x 2,160 pixels or roughly 8 million pixels. That’s almost four times the number in a regular high-definition TV set, at 1,920 x 1,080.
“4K is great, but it’s still in its infancy,” one source told Buzzfeed.
That, and there isn’t a boatload of content around to watch, despite a smattering of offerings from Netflix and Amazon. Not enough people have 4K TVs to merit a boost in programming, either. That’s because it’s expensive to deliver all that video, and takes a lot of bandwidth, among other things. You’d have to have speeds of 15 mbps or above to handle it
“The additional cost to shoot, store, encode and deliver video in 4K, when compared to HD, is huge,” Frost & Sullivan principal analyst Dan Rayburn told BuzzFeed. “No one wants to talk about it, but going from Netflix’s average 3Mbps stream to their 4K stream at 16Mbps is very expensive. That’s why it’s said it will offer ‘limited’ content in 4K for a long time. 4K is many, many years away from being adopted at critical mass.”
It’s somewhat of a Catch 22 — many consumers won’t invest in 4K until there’s more content to watch, but content providers aren’t going to make more programming until there are more people with 4K TVs and the bandwidth to stream on them. At some point, someone’s going to have to spend money if 4K is ever going to become commonplace.
Apple declined to comment on “rumor and speculation” to Buzzfeed.
New Apple TV Will Not Support 4K Video Streaming [Buzzfeed News]
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Una infografía sobre CRM tradicional vs CRM en la Nube. Vía
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CRM tradicional vs CRM en la Nube
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Una infografía con 10 hitos de la historia de la privacidad. Vía
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(Consumerist)
The New York Times reports that — you are shocked, we’re sure — a whole boatload of the support for the merger comes from groups that Comcast has given money to in the past.
This is not a new pattern for Comcast. The New York Times reported basically the same story a year ago, and back in 2010 when Comcast was trying (successfully) to gain approval to buy NBCUniversal.
And Comcast does it because frankly, it works.
Not only is it good PR to work with nonprofits and disadvantaged communities (as basically every large business does to some degree), but also the cable giant gets support in return. When the FCC’s comment cycle on the Comcast/TWC merger closed, Comcast was accurately able to brag that over 600 letters of support for Comcast and the merger had come in.
Comcast conveniently collates those messages by sector, so you can see the businesses, community organizations, and chambers of commerce that have written in support of the company. They are, to be sure, worthy organizations. They are also all organizations that have received grants, donations, or volunteer man-hours from Comcast.
Comcast, and the nonprofits that act in support of it, all insist there is not a quid-pro-quo agreement in place and that is certainly true. But small groups with small operating budgets, that rely on grant money and donations, are not fools. They like to keep their donors happy, and hopefully win future grants in the future. And so they willingly support the organization that helps keep them afloat, and who can blame them?
The implicit argument therefore goes: Comcast is great because it is big. Because it is big, it can give away money to little groups like us. Little groups need the money. If Comcast gets bigger, it will have more money to give away and will operate in more states where there are groups that need money. Therefore, Comcast should get bigger and it will be great.
It’s not quite astroturfing, as some have called it. But it is a big bag of well-calculated chtuzpah.
Comcast touts its relationship with Hispanic and Latino organizations, even while having an ugly carriage fight with a Spanish-language network. They tout their commitment to media democratization while fighting against the open, democratic internet.
Contact with community organizations is just one pillar in the strategy. Lawmakers, local and national, are brought on board too. But lobbying and political giving are an entirely different sort of philanthropy.
Comcast, however, clearly needs every tool at its disposal. The merger, which seemed (to Comcast at least) to be a foregone conclusion last year, has been fighting an uphill battle for over a year. Public sentiment on the matter is, philanthropy aside, overwhelmingly negative. As time drags on, analysts have been downgrading the likelihood of it happening.
In the meantime, the review is still on hold due to technical concerns about confidentiality issues. And so we all wait, while Comcast continues to throw money at the problem, to hope it will be resolved in their favor.
Comcast Recruits Its Beneficiaries to Lobby for Time Warner Deal [New York Times]
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Cómo crear una web en 2015
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Una infografía con los 15 mejores plugins sobre SEO – CRO – Social Media para WordPress.
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