It’s pretty, I guess?
Coming off its $450 steel gift card offer from last year, which was successful if you consider the fact that people were selling the sold-out cards on eBay for $5,000, Starbucks is once again reaching out to the caffeinated 1%.
This year’s metallic novelty is a laser-etched, rose-colored metal with the same price tag as last year, $450, reports the Chicago Tribune .
It comes loaded with $400 worth of credit and automatic enrollment in My Starbucks Rewards Gold-level status. That means free treats on your birthday and a 15% off coupon at StarbuckStore.com, free refills on iced or brewed coffee and tea, other special offers and a free drink or food item with every 12 stars.
The other $50 is likely just the cost of the actual metal card, because rose-colored metal doesn’t come free, no siree.
The cards are limited in number again as well, with only 1,000 up for grabs on Gilt.com starting today at noon ET. If you’ve got $450 to spare (perhaps for your pool cleaner’s tip?) get your trigger finger ready.
Starbucks offering $450 metallic gift card [Chicago Tribune]
by Mary Beth Quirk via Consumerist
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