Advertisers have been slapping their logos on outfield walls at baseball parks for longer than any of us have been alive, but have any of those advertisers taken advantage of the opportunities available for visual trickery?
As MLB.com’s Dakota Gardner points out, this photo of Cleveland Indians outfielder catching a fly ball looks like his image has been poorly photoshopped into an image of a kitchen from a home furnishings catalog. But it’s really just large photo ad for a luxury homebuilder.
We think advertisers could take some lessons from this and start plastering outfield walls with ads that would make it look like an outfielder is shagging flies in a Walmart:
Or while waiting in line to pay his bill at Comcast:
Or getting a final workout in before receiving a pat-down from airport security:
We expect this will be the next big thing in baseball-wall advertising. Of course, I might regret suggesting this the first time that Marlon Byrd tries to run straight through the outfield wall of Citizens Bank Park thinking someone built a Burger King below section 105.
by Chris Morran via Consumerist
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