This Brand Video Stands For Everything And Nothing

Last month, McSweeney’s Internet Tendency published a very simple, very funny prose description of the world’s most banal promotional video for a brand. What brand? What are they selling? It doesn’t really matter, and that was the point: a montage of stock footage of positive images and ethnically diverse smiling people can sell anything. Now the piece has been brought to life…by a stock footage firm.

You’ll laugh. You’ll cringe. You’ll feel vaguely compelled to buy something, but unsure what.

THIS IS A GENERIC BRAND VIDEO. [McSweeney's Internet Tendency]

This Is a Generic Brand Video [Dissolve Footage]

by Laura Northrup via Consumerist