DiGiorno Thinks We Want To Design Our Own Frozen Pizzas

I always thought that the point of frozen pizzas was that you could shove them in the oven and chomp on pizza with a minimum of effort and spending, without having to leave the house. Yet DiGiorno thinks that Americans are up for expending more effort in our frozen pizza consumption, not less. Their new product has modular toppings.

This could be fun for kids, or for people who want to arrange their toppings in a special pattern, or who generally complain about there not being enough toppings on their pizzas.

The Impulsive Buy

There are three varieties: these photos show the pepperoni and sausage with peppers and onions variety and the Spinach, Tomato & Red Onion with Pepperoni variety. There’s also a Chicken, Green Peppers & Red Onions with Pepperoni version. The lesson that we take home from this is that people really like putting pepperoni on things themselves.

by Laura Northrup via Consumerist