Domino’s Introduces Pizza Appetizers With Chicken For Crust

Do you know what most people really love? Meat. Add meat to a restaurant or fast food dish, especially if it replaces bread, and you’ll capture the public’s imagination and appetite. Look at the world’s (and this site’s) obsession with KFC’s Double Down sandwich, for example. Domino’s wants to capture some of that meat magic by slathering pizza toppings on chicken and declaring it an appetizer.

The product, called Specialty Chicken, could even be a meal on its own if that’s what you’re into. It’s not quite a pizza with chicken for crust, which is something that we expect to see in real life any minute now. Specialty Chicken will be launched next week with an ad campaign centered around Domino’s taking bold risks as a company, but there’s not much bold about this product at all: it’s chicken with tasty stuff on it. It’s the same chicken that Domino’s already serves up, topped with things that the chain already puts on its pizzas. The varieties available are Crispy Bacon & Tomato, Spicy Jalapeno-Pineapple, Classic Hot Buffalo, and Sweet BBQ Bacon.

If you don’t mind trading your personal info for free stuff, you can enter a sweepstakes to win Specialty Chicken of your very own.

The chain reports that they tried calling the new product “Pizza Chicken” initially, but customers didn’t understand what that was supposed to be.

by Laura Northrup via Consumerist