How Much Does Soda Cost At Target? Target Has No Idea

How much does a 12-pack of fizzy high-fructose corn water cost at Target? We would like to say that this is not a trick question, except for how it’s a trick question. Rather than “Target math,” where it costs more to buy a larger quantity of the same item, this soda display uses Target’s sale logic. The same item has multiple prices simultaneously.

We can’t even blame a quantity discount, because the two different signs have the same deal, a discount on 4 cases of soda. They just have different prices.

Thanks to reader Stan for sending this photo in!

by Laura Northrup via Consumerist