Did you see recent projects from Coke, Pepsi, and Starbucks that let users beam beverages at each other through various social media outlets and say, “that seems cool, but I would rather send my friends alcohol”? Great news for you…well, if you live in Denver or Chicago, and your friends like Budweiser.
The company plans to roll the program out nationally, so there’s that. How does it work? If you remember Facebook gifts, where you could pay real money to display cute icons on your friends’ profiles, it’s kind of like that. Except in the real world. Instead of just an icon, recipients can print out (or flash on their mobile phone) vouchers that they can take to a bar or restaurant and redeem for real, non-virtual beer. With a genuine piece of government-issued ID that says they’re over 21, of course.
Businessweek reports that Houston, Los Angeles, San Francisco, and Seattle are probably next to get beer-beaming capabilities, and a nationwide rollout is supposed to come in 2015.
Budweiser Wants You to Buy a Facebook Friend a Real Beer [Bloomberg Businessweek]
by Laura Northrup via Consumerist
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