Nike Doesn’t Want To Be Associated With Adrian Peterson Right Now

Even before Nike took over as the official supplier of NFL jerseys, one of the company’s highest-profile NFL endorsement deals was with Minnesota Vikings running back Adrian Peterson. But now that the Pro Bowl back faces allegations of child abuse, Nike has decided it’s probably a good time for the two to take a break from each other.

“Nike in no way condones child abuse or domestic violence of any kind and we have shared our concerns with the NFL,” the company told Reuters earlier today, explaining why it suspended its contract with Peterson.

Peterson did not play with the team last weekend, following the revelation of a child endangerment indictment in Texas. On Tuesday, the team said that the running back would be rejoining the team pending the outcome of the investigation, but the Vikings have since backtracked, suspending him from all team activities.

by Chris Morran via Consumerist