In a branding combination that goes together like Bob Marley black light posters and college students, the late musician’s family says it’s starting a new line of Bob Marley marijuana. If you need someone to explain the relationship between Marley and Mary Jane, go ask your 19-year-old niece/nephew/son/daughter living in the basement.
The family has partnered up with a private equity firm that focuses on the cannabis industry called Privateer Holdings. The two have struck a 30-year licensing deal, reports Fast Company, to create Marley Natural (what, not Marleyjuana?!), a pot brand that will have a slew of products on the market at dispensaries around late 2015.
The line will come plastered with the new Marley Natural logo of a lion, which is an important symbol to Rastafarians, anchored with two leaves. Products include topical things hemp-derived lotions and the like, as well as six “heirloom” strains of marijuana that were personal favorites of Marley.
“We really want the products to be rooted in Bob’s life and in his message, and be authentic to his Jamaican roots,” Privateer CEO Brendan Kennedy told Fast Company. “We’re doing everything out of respect for Bob and out of respect for his vision.”
The deal had to be worked out in secret ahead of today’s announcement, seeing as the company’s headquarters is in New York City, where recreational pot is not legal.
MOVE OVER, AIR JORDAN: CELEBRITY-BRANDED WEED IS HERE [Fast Company]
by Mary Beth Quirk via Consumerist
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