Reese’s Not Content To Stay In Cups, Expands To Peanut Butter Chocolate Spread

(Hershey)

While the Reese’s peanut butter cup has morphed from a cup (to an egg, for Easter, pumpkins on Halloween, etc.) it seems the chocolate peanut butter candy is ready for a new form — spreadable. It’s been a Nutella world so far, but Reese’s is set to enter it with a peanut butter cup spread.

Proving that candy can go on bread, the new spread “can be enjoyed on any food,” Hershey said in a press release, pointing out that people have been known to eat chocolate as a snack. You don’t say!

“Reese’s Spreads offer an authentic Reese’s experience to fans who are looking for delicious snack options throughout the day,” said Daren Russ of the Hershey Company. “Since 1928, we have been delivering the perfect combination of chocolate and peanut butter. With the launch of Reese’s Spreads, we are honoring our great heritage and bringing consumers a new, but still perfect, way to enjoy the Reese’s brand.”

Anyway, the spreads join the company’s existing line of Hershey’s chocolate spreads meant to be snacked on, and will be available nationwide in 13-ounce jars for $3.89 each.

by Mary Beth Quirk via Consumerist