Starburst Introduces Christmas-Themed Jellybeans For Some Reason

Here at Consumerist, we’re fascinated with holiday mashups: items that we associate with one holiday re-purposed for another, usually for marketing reasons. Items like pumpkin spice egg nog and Independence Day candy corn exist because the makers of candy corn and egg nog want to expand these festive treats out to other holidays. Now let’s welcome Christmas jelly beans to the holiday mashup fold.

Christmas jelly beans? Yes, Christmas jelly beans. Starburst brand jelly beans are very tasty, we admit, but we have some trepidation about expanding jelly beans to non-Easter holidays. When the Easter candy is out on display before Christmas in some stores, why are we even bothering to have special foods for different holidays at all? Let’s have Halloween baskets and go around to our neighbors’ houses demanding candy on Valentine’s Day, too.

Spotted On Shelves – 11/19/2014 [The Impulsive Buy]

by Laura Northrup via Consumerist