Newspaper Tries To Cancel Blizzard With Fun Headline Graphic, Just Confuses Subscribers

Get it?

On the one hand, is it fun to try to spice up the front page of a newspaper? I’ll leave that to the design experts, but sure, whatever floats your boat. However on the other hand, using a big red CANCELLED graphic over a headline about a blizzard is awfully confusing. Just ask the readers of the Sun Journal in Lewiston, ME.

Dozens of subscribers called in to the newspaper, according to an explanation posted by the staff, concerned that their subscriptions had been canceled.

When in fact, it was just the paper’s intention to convey that a blizzard wouldn’t be arriving as predicted. No subscriptions were cancelled, the paper says.

“The stamp was used as a graphic element to ‘cancel’ the underlying headline “Blizzard on the way,” indicating as boldly as possible that the much-unwelcome storm never materialized in our primary readership areas of Androscoggin, Franklin and Oxford counties,” the paper explains.

“We apologize for the confusion, and assure you — our readers — that we were not stamping you out. Just the snow.”

You know what this means? People still subscribe to newspapers! The Sun Journal‘s managing editor/days Judith Meyer rejoiced thusly to Jim Romanesko, pointing out that “for what it’s worth, the readers who called were really upset by the thought they may not be getting their Sun Journal any more, which indicates our value in their daily lives. That’s better, in my opinion, than any cancelled blizzard.”

by Mary Beth Quirk via Consumerist