Starbucks Wants You To Buy Mom A $200 Gift Card Worth $50 Because It’s Your Mom

If you missed your chance to buy Starbucks’ $200 silver keychain that acted as a $50 gift card during the 2014 holiday season, you have another shot at stainless steel glory.

CNN reports that Starbucks has once again rolled out a gift card that comes with a 400% markup, this time in the name of motherly love.

The latest limited-time Mother’s Day novelty gift card comes with “laser-etched floral details and a satin ceramic finish,” a matching gift box and built-in Gold status in the Starbucks Rewards program.

The 1,500 reloadable stainless steel gift cards are only available online and are limited to one per customer. For those of you without a calendar, that means you have until May 12 to make your purchase.

Over the past several years, Starbucks has routinely rolled out the fanciful gift cards during the holiday season.

Back in December 2012, the coffee chain introduced a $450 steel gift card. Unlike the latest version, that gift card had a smaller mark-up, actually coming equipped with $400 to use toward purchases at the coffee shop and built-in Gold status in the Starbucks Rewards program.

The company repeated the sales ploy the following year, creating a rose-colored metal gift card for purchase. During the 2014 holiday season, the company switched things up by introducing the $200 silver keychain with just $50 in credit to use at the store.

While Starbucks said the cards sold out all three times, many of the cards popped-up on eBay for more than twice the original costs.

If a gift card that isn’t actually worth the total cost you’re paying for it really isn’t the way you want to say “I love you, mom,” Starbucks is also offering a Gold Swarovski Tumbler for $100 in its online store.

This $50 Starbucks gift card costs $200 [CNN]

by Ashlee Kieler via Consumerist