Last night, the U.S. men’s soccer team edged out the team from Ghana for its first victory in 2014 World Cup play. People everywhere went online to congratulate the team, including Delta Air Lines, which didn’t do quite enough research about the wildlife in Ghana before it Tweeted.
“Congrats team #USA! Nice goal @clint_dempsey @soundersfc! #USAvGHA #USMNT #DeltaSEA,” wrote the airline in the typical garbled mess of @s and #s that now constitutes actual human communication.
But it wasn’t the abuse of hashtags that irked people, it was Delta’s decision to represent Ghana with a photo of a giraffe, an animal you won’t find in the West African nation.
In addition to the giraffe photo inaccurately representing the fauna of Ghana, a number of people took offense at the use of a typical “safari”-type photo to represent the people of an entire country… especially since Delta operates flights in and out of Ghana’s capital city of Accra. You’d think the airline might have a more representative photo of the country.
The Tweet almost immediately resulted in negative feedback from people online and Delta eventually pulled the image and Tweeted an apology.
by Chris Morran via Consumerist
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