Target Field Introduces Self-Serve Beer Machines For MLB All-Star Game

This year, Major League Baseball’s All-Star Game will be held at Target Field in Minnesota. In advance of the game, the stadium has solved one of the great sporting-event dilemmas of our time: the possibility that you might miss some of the action on the field while waiting in line for a cold beer. What do you do? Target Field’s answer: vending machines.

Now, Target isn’t starting some kind of underage drinking utopia. Customers will have to prove that they’re over 21 in order to buy a prepaid card to use in the beer-o-mat. The machines also limit the quantity of beer that customers can purchase, limiting them to 48 ounces every 15 minutes. You know, in case a group has dispatched one person to get beer for everyone.

Those 48 ounces of beer will cost $18.24 if you buy the cheapest selection, Bud or Bud Light at 38 cents per ounce. Other selections available for a slightly higher price are Shock Top Lemon Shandy and Goose Island 312 Urban Pale Ale, if you’re not a Bud fan. Those brews are both products of the beverage mega-conglomerate AB InBev, because Anheuser-Busch is behind the creation of the machine.

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by Laura Northrup via Consumerist